The Latest
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Courtesy of Coca-Cola
ColumnCampaign Trail: Coca-Cola rides a roller coaster of World Cup emotions
Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” campaign.
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Courtesy of Stellantis
Deep DiveHow brands are celebrating 250 years of America amid political polarization
Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.
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Matt Winkelmeyer / Staff via Getty Images
Why the time is now for experiential marketing ā and how to get it right
Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.
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Getty Images
Why marketers must rethink loyalty as AI reshapes consumer connections
New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.
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Courtesy of Chipotle
Chipotle nods to NBA milestones to dole out 53K free entrees
The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.
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Courtesy of McDonald's
How McDonaldās is serving up culture as part of its new strategic plan
Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.
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Courtesy of Violife
Violife slices through dairy-free cheese misconceptions with social series
The brand’s “Undairy the Craving” campaign attempts to combat preconceived ideas surrounding the taste and quality of vegan cheeses.
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Getty Images
OpinionWorld Cup tests marketersā ability to prove value of sponsorships
When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.
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Courtesy of Anheuser-Busch InBev
Stella Artois expenses bar tabs as part of World Cup on-premise push
With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds to avoid missing games.
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Courtesy of DoorDash
DoorDash upgrades ad platform with LiveRamp pact, premium ad formats
A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.
Updated June 5, 2026 -
Courtesy of Indeed
Indeed addresses job market disconnect with ads that put people first
The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting.
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Retrieved from Reddit on April 29, 2023
Sociable: Reddit expands Shopify integration access globally
The two platforms offer a streamlined authorization for linking accounts, plus data tracking and automated catalog syncing.
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Courtesy of Snickers
Snickers wins praise from Reeses for bigger push behind peanut butter
A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.
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Courtesy of ClassPass
Why ClassPass invested $50M in marketing to supercharge partner growth
Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.
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Christian Petersen/Getty Images via Getty Images
āMinecraftā expands creator marketing ambitions with affiliate program
The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.
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Getty Images
NBCU points to premium videoās broad value as social marketing rises
The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.
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Brandon Bell via Getty Images
Walmart Connect expands offsite advertising ambitions with Yahoo, Magnite
The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.
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Courtesy of The J.M. Smucker Co.
CafƩ Bustelo turns Latin culture into temporary tattoos ahead of World Cup
The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.
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Courtesy of American Eagle
American Eagle rebalances marketing toward performance as sales slide
The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.
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Courtesy of Hyundai Motor America
Hyundaiās CMO on how to make the most of an official World Cup sponsorship
The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.
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Courtesy of Mars, Inc.
M&Mās gamifies āLove Island USAā viewing experience as series partner
The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.
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Mario Tama via Getty Images
ColumnGo Figure: 3 big marketing numbers from May
Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.
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Courtesy of Une Femme
Une Femme pairs wine with literature for co-branded social promotion
The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.
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Courtesy of Chipotle Mexican Grill
How Chipotleās rewards relaunch extends reach of its marketing flywheel
Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.
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Courtesy of PepsiCo
Pepsi extends food-focused push for summer of soccer with ads, activations
Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.
