Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1765 articles by Peter Adams
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Report: CMO tenure stabilizes, though volatility remains high at top brands
April 16, 2024 -
Meet the agency behind some of CPG’s splashiest brand refreshes
April 15, 2024 -
Publicis credits new business tailwinds, tech rebound for continued strength
April 15, 2024 -
Wow Bao links restaurant rewards to Roblox in platform-first integration
April 11, 2024 -
Puma rallies around sport performance for largest marketing investment yet
April 10, 2024 -
Dove pledges to not use AI models in lieu of real women in its advertising
April 9, 2024 -
Snap expands perks for ‘leaned in’ agency partners with new program
April 8, 2024 -
Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class
April 5, 2024 -
Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue
April 4, 2024 -
Dramamine goes for the gut with documentary tribute to barf bags
April 3, 2024 -
Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings
April 2, 2024 -
Walmart’s ad growth playbook involves winning more non-endemic brands
April 1, 2024 -
How MoonPie, SunChips are taking advantage of solar eclipse mania
March 29, 2024 -
GroupM doubles down on women’s sports, with support from major brands
March 28, 2024 -
Manischewitz rebrands to extend appeal beyond kosher aisle
March 27, 2024 -
Nike commits to bolder brand marketing as part of rebound plan
March 26, 2024 -
Lyft deepens ad-targeting, measurement bench as in-app video launches
March 22, 2024 -
Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push
March 21, 2024 -
Retail media’s rise increasingly reliant on offsite programmatic media, report finds
March 20, 2024 -
Starbucks sunsets global CMO role amid larger structural shakeup
March 19, 2024 -
How Bubly aims to shake up sparkling water with new Burst brand extension
March 19, 2024 -
Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years
March 18, 2024 -
Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences
March 15, 2024 -
Garnier launches new line with biggest investment in over 10 years
March 14, 2024 -
‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
March 13, 2024