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B2B marketers and sales enablement professionals are under intense pressure to adopt new customer-obsessed tactics that align marketing and sales to grow client relationships. Rather than focus on mass production of leads, B2B marketing pros are now expected to foster deep relationships with the right customers at scale.

Forrester's B2B marketing experts will share the stage with industry leaders to help you look past the hype and fads to make the right decisions on people, processes and technologies that will drive client acquisition, retention and revenue growth. This Forum will help you choose the right new technologies that deliver real business value, understand how to focus your teams around the customer life-cycle, take ownership over post-sales customer experience, and build deep relationships with the right customers efficiently.