Your media intelligence toolkit supports your communications ecosystem. It is what allows your brand to collectively listen and engage with customers as things happen. Arming yourself with the right data identifies trends that influence audience behavior and allows you to optimize your social media conversations in real-time.

This playbook will show you:

• Tips to attract and engage brand influencers
• How to personalize messages with geo-targeting
• The 4 key perspectives of social re-engagement

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