Beyond the Walled Garden: A Strategic Approach to Taking Control of your Digital Media
There’s a lot of talk about Walled Gardens – big digital media properties that use your customer information to run campaigns on their platform. While they offer broad reach for some advertisers, there are also downsides that marketers should be aware of before going behind these digital walls. In this e-book from 4INFO, you’ll see the challenges walled gardens create, including:
• Losing sight of your data
• Managing campaigns across closed platforms
• Loss of control over measurement
• Reporting that’s difficult to consolidate
And you’ll learn five key strategies that will enable you to maintain control of your digital media buying and ensure that you get the data you need to power your marketing efforts.