Images are the most effective form of communication. The right image can boost your content's shareability and help your customer connect with your brand. So why are marketers still wasting their time with uninspired, canned stock imagery?

The key to creating compelling content is selecting original imagery that speaks to the emotions of your audience. Leading marketers have a choice: spend time and money on pricey, complex photoshoots – or source the images from companies like Getty Images iStock.

In Marketing Dive's newest playbook, we take a look at how leading marketers are using iStock to create original, relevant content that sells.