Podcasts, once thought to be an annoying self-promotion tool, are having a renaissance. Sparked in large part of the massive success of Serial, a whodunit created by the people behind the public radio show "This American Life," podcasts are becoming a popular way to consume news and entertainment.
Here are four of the "must listen" podcasts for anyone in the marketing realm, ranging from tips, to roundtable discussions on important topics, to conversational roundups of the latest headlines.
The BeanCast
Host: Bob Knorpp
How often? Weekly
What to expect: Dubbed as the "Meet the Press" of the marketing world, the show is a roundtable discussion of the latest news and trends in the marketing and advertising world. The show is perfect for anyone who wants a little perspective on the latest happenings.
Marketing over Coffee
Host: John Wall and Christopher Penn
How often? Weekly
What to expect: The hosts take the name of the show literally--it is actually recorded in a coffee shop. The show is also a rundown of the latest news in the marketing world, delivered in a conversational tone, often accompanied with tips as well.
Entrepreneur on Fire
Host: John Lee Dumas
How often? Daily
What to expect: Success stories, a-ha moments, and tips for being an entrepreneur. As any marketer knows, building a brand is everything, and Dumas's show provides a lot of real advice on doing so. The show is especially perfect for marketers working at smaller businesses, trying to make them more well-known.
HBR IdeaCast
Host: Sarah Green
How often? Weekly
What to expect: While not entirely about marketing, the Harvard Business Review IdeaCast is must listen for people across industries. The show has brought in the likes of Jeff Bezos, Maya Angelou, and Francis Ford Coppola. The weekly topics are often applicable to marketing, but the HBR IdeaCast is also just required listening for any business-minded person.