Dive Brief:
- AdHawk, an online ad campaign management platform provider founded by two ex-Google AdWords employees, raised $1.4 million as it goes into private beta.
- The software allows marketers to manage ad campaigns from AdWords and Facebook from one location, and offers predictive suggestions to help improve campaigns.
- AdHawk’s seed round was funded by Zelkova Ventures, Techstars Ventures, ex-Google exec Margaret Lawrence, and others.
Dive Insight:
Marketers looking for a one-stop ad campaign management tool across platforms such as AdWords and Facebook have a new option built by two ex-Google AdWords employees: AdHawk. The startup is currently in private beta and just closed a seed round of funding of $1.4 million. The private beta includes 200 companies with a waiting list of 700 more, and an expected public roll-out in Q1 next year.
Todd Saunders, CEO of AdHawk, told Venture Beat, “Every digital advertising platform has its own unique dashboard with unique metrics. As a result, businesses without dedicated digital advertising teams are falling behind the curve — they need a solution that simplifies digital advertising without compromising all of the valuable features available.”
The AdHawk dashboard includes a machine learning element that will offer users suggestions for improving campaigns and increasing ROI.