Dive Brief:
- Aerserv announced it is providing automated real-time bidding to its inventory of high-quality mobile video ads.
- This move gives marketers a new programmatic ad buying opportunity, going beyond the more typical, and lower value, display ads.
- The total online programmatic ad market is expected to be $15 billion this year, with mobile making inroads on web ads.
Dive Insight:
Mobile is growing force in advertising with more than 350 billion apps downloaded and users spending up to 90% of their three hours of daily time on mobile devices within apps. That is coupled with time spent on mobile devices increasing 76% in 2014 and more than 20% of millennials accessing the internet primarily from a mobile device.
Responding to these numbers, Aerserv is now offering its inventory of high-quality mobile video ads through its programmatic advertising platform, allowing marketers to use automated real-time bidding for these ads. Programmatic ads are a large marketplace, expecting to reach $15 billion this year, according to Venture Beat.
“In response to ever-increasing demand for mobile RTB, we have been focused on ramping up our programmatic offerings … [the move will] enable efficient programmatic buying of high quality mobile and mobile video ad inventory at scale,” Josh Speyer, CEO of AerServ, said about the announcement.