AOL Adopts Nielsen GRP for Video Ads
AOL will use Nielsen's Online Campaign Ratings product to guarantee audiences for digital video campaigns running across its properties. The announcement comes ahead of AOL's participation in the Digital Content NewFronts, held this week and next in New York.
AOL will use Nielsen's Online Campaign Ratings product to determine reach, frequency and gross rating point (GRP) measurements to determine how well it delivered ads to the desired target audience within its online video inventory. The services is part of the Nielsen Campaign Ratings suite that also includes tools for cross-platform campaign ratings.
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