Dive Brief:
- Bizible’s B2B sales attribution platform now includes offline events such as trade shows and conferences.
- The addition gives marketers better understanding in how campaigns across all channels, both digital and traditional, are directly impacting results.
- Channels in Bizible’s platform include a mix of digital and traditional, such as paid search, SEO, social media, webinars, in-person events, outbound calls and partnerships.
Dive Insight:
Being able to determine what elements in a marketing effort drive sales results is important for marketers and Bizible just made that process easier. Through its B2B sales attribution platform, the Seattle-based firm added event marketing channels such as trade shows and conferences to its mix of digital and traditional marketing channels.
The marketing attribution firm's CEO Aaron Bird told Marketing Land, “The real win here is that this is the first time B2B marketers can tell how a conference performed alongside paid search or social. This hasn’t been done before in a turnkey, purpose-built attribution platform.”
Bizible’s attribution platform covers a variety of digital and traditional marketing channels such as paid search, SEO, social media, webinars, in-person events, outbound calls and partnerships, with all the data coming CRM and marketing automation software and into the platform for analysis.