Dive Brief:
- Facebook is reportedly working on a website entitled "Facebook at Work", which aims to be a rival of LinkedIn.
- The user will be able to keep their personal and professional profiles and newsfeeds separate, as reported by Reuters and the Financial Times.
- The gist of the website will be allowing users to chat with their colleagues, connect with professional contacts, and collaborate on documents and projects.
Dive Insight:
A big difference between regular Facebook and "Facebook at Work" will be the limited opportunities for promotional posts in the newsfeed, which is in keeping with their announcement Friday that the company was willing to spend "billions of dollars on projects that might never generate profits." Between the acquisition of Instagram, WhatsApp, and successful move to a separate Messenger app, Facebook is riding high these days. If "Facebook at Work" can prove to be a legitimate rival of LinkedIn—the social network could truly be unstoppable.