Dive summary:
- Marketers can now filter analytics more granularly with 19 new filter fields available from Google. [see full list at Search Engine Watch]
- For example, mobile used to be just one category but now there are multiple mobile filter fields including: is a mobile device, is a tablet, mobile brand name, mobile model name, and more.
- There are also more advance filters in the social category including: social network, social action, and social action target.
From the article:
"While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. With how varied Android devices are, this can sometimes be invaluable information for app creators."