Dive Brief:
- As reported in November, Facebook was reportedly working on an alleged 'LinkedIn rival' to be called 'Facebook at Work.' The product, actually titled just 'Work' hits app stores today.
- The platform won't show up on a user's regular profile and will let users to chat with coworkers and share and edit documents.
- The product is meant to be an entirely new way for employees to interact with their colleagues, and Facebook even believes 'Work' will eventually replace interoffice email.
Dive Insight:
Initially Work was reported to be ad-free, but TechCrunch writes today that advertising hasn't been ruled out. If the app takes off, not only would an ad-supported model be incredibly lucrative for advertisers—but it could add an entirely new component to company communication. As LinkedIn, Google+, and now Work aim to cater to the internal company communications space, it will be interesting to see who emerges the victor.