Dive Brief:
- Merkle, a CRM agency, announced two additions to its leadership -- Michael Komasinski, previously with Razorfish, and Omnicom’s Gerry Bavaro.
- The move comes on the heels of recent acquisitions and a 2014 revenue growth of 20%.
- Merkle’s direction is clearly to increase its data-driven marketing and advertising approach.
Dive Insight:
Merkle, a privately-held marketing agency, announced the addition of two leadership hires -- Michael Komasinski, previous COO for Razorfish, and now filling the same role at Merkle, and Gerry Bavaro, previously chief strategy officer for Omnicom’s Resolution Media and now senior vice president of enterprise solutions at Merkle. Both hires emphasize the CRM company’s focus on data-driven marketing and advertising.
In an AdExchanger article, Bavaro said, “Everything is moving to this de facto standard, which is platforms will be used for planning and buying media and the ability to reach a person across all devices is becoming a standard. Everyone is trying to break the traditional agency model and [with Michael and I] walking into Merkle, it’s kind of fun to bring a different [point of view].”