Dive Brief:
- President Obama has named Google's Megan Smith as the nation's third ever chief technology officer.
- Serving under Smith as deputy CTO will be Twitter and Google veteran Alexander Macgillivray.
- Smith and Macgillivray will be focusing on IT and Internet policies and initiatives— drawing on their tech backgrounds to make the right decisions on the wild west that is the Internet.
Dive Insight:
Initially it might seem strange to have a Google or Twitter employee in upper ranks in the government, but the world is rapidly changing. Marketers should take notice of these new appointments as Smith will be spearheading any changes in Internet policies that could affect digital marketing.