Dive Brief:
- Samsung is done with its global review, Publicis Groupe's Leo Burnett and Starcom MediaVest Group's Starcom are both safe. 72andSunny and CHI & Partners, also incumbents, held onto their respective work with the company as well.
- The technology giant also added Publicis' BBH and the independent firm Widen & Kennedy. Overall, the review proved to be very good news for Publicis, as losing Samsung would have been a big hit.
- The end of the review means that the firms have been extended a three-year contract.
Dive Insight:
Samsung spent $3.83 billion in advertising last year. While the company is undoubtedly a mobile leader, it has had some trouble maintain its market share, operating income revenue is expected to fall by 24%.