Dive Brief:
- Southwest Airlines has unveiled a brand revamp that includes everything from a new campaign, signage, and plane interiors.
- The move comes as Southwest announced plans in July to expand internationally and has already beefed up the number of flights to hubs like New York and Washington, D.C.
- The planes have been dubbed "Heart One," a nod to the brand's symbol. Hearts will now appear on the belly of the aircraft and both sides of plane.
Dive Insight:
The video spots— unveiled Monday—are voiced over by actress Rashida Jones, and more spots will debut throughout September. The new look is expected to cover all communications, products, and will even see the airport kiosks revamped. GSD&M led the charge for the marketing reboot.