Dive Brief:
- TeamSupport’s automated customer support is now integrated with HubSpot’s CRM platform.
- The added functionality helps SMB B2B marketers with end-to-end customer-centric marketing.
- Martech (marketing technology) remains an active business sector with an anticipated $22.6 billion to be spent in 2015 on marketing software.
Dive Insight:
Customer-centric marketing includes the entire customer lifecycle from prospect through customer service. TeamSupport, a web-based help desk and customer service software solution company, announced its software is now integrated with HubSpot’s CRM platform, automating aspects of customer support such as company and contact information.
“HubSpot is growing rapidly because it’s a great platform for handling inbound marketing and sales activities,” Robert C. Johnson, CEO of TeamSupport, said in a statement. “This integration adds depth to both the HubSpot and TeamSupport platforms, allowing support agents to have access to current company and contact data and giving marketing and sales teams a broader context to handle relationships more effectively.”
Martech is an active technology sector with many large deals over the last few years and an anticipated $22.6 billion spent for martech software in 2015.