Dive Brief:
- Can you imagine the Apple logo used on a milk carton? What about the HSBC logo on a bag of white rice? Peddy Mergui, an Israel-based designer, is attempting to shake up the way people see the world's most instantly recognizable logos.
- His exhibition includes brands from Tiffany's to Nike re-imagined as grocery store items. Some of the new logos look ridiculous, while others—like fresh fruits encased in Nike packaging—sort of look like a natural extension of the brand.
- To see the entire exhibit, click here.
Dive Insight:
Mergui's work is fun to look at, but it also is a lesson in how powerful our biggest brands are. It is, after all, a bit of a head trip to see the Apple logo used to sell 'iMilk.' It also begs the question, if Nike decided to sell us fruit, or Prada decided to sell flour, would we buy it just because consumers are so comfortable with the logo?