Brief

Two mobile marketing firms team up to tackle location-based targeting

Dive Brief:

  • Swrve, mobile marketing automation company, and Plot Projects, location-based marketing for apps company, have partnered to offer more robust location-based marketing tech for marketers.
  • The planned solution will give marketers access to real-time location data on mobile devices to push messaging based on where, when and for how long someone is at a particular location.
  • The partnership seeks to take advantage of the growing importance of the mobile channel for marketers.

Dive Insight:

Mobile is a major channel for marketers, and two mobile tech firms have teamed up to offer marketers location-based technology to improve their efforts. Swrve, a mobile marketing automation company, and Plot Projects, a company offering location-based marketing technology for mobile apps, have partnered to offer marketers new technology that will provide real-time access to location data. It will allow them to push messaging and in-app campaigns based on where their audience is at a given time, how long they’ve been there and even based around when they arrive at or leave that location. Marketers have found being able to send these types of highly relevant mobile messages is an effective tactic and a potential strength of the mobile channel.

About the partnership, CEO of Swrve, Christopher S. Dean, told Mobile Marketing Watch, “There are endless possibilities for engaging with users based on their location. Delivering a highly personalized app experience is our top priority ... we’re empowering businesses to reach users on mobile in more contextual ways to drive engagement and conversion.”

Filed Under: Marketing Tech Analytics Mobile
Top image credit: CJLUC