Dive Brief:
- Windows 10 is designed to remember activity across users’ platforms from phone to TV to gaming console to HoloLens headset.
- This core level integration can only help marketers developing multi-platform campaigns.
- Windows 10 potentially provides predictive capabilities that can be more useful for relevant marketing messages.
Dive Insight:
Windows 10 might end up becoming a key tool for multi-platform marketing. Built into the operating systems at a fundamental level is the ability to pull content from anywhere onto any device and to remember users' activity across all devices including desktops, laptops, mobile devices, televisions, gaming consoles and even Microsoft’s HoloLens headset.
The real power of all this data is in predictive analytics through Microsoft’s version of digital assistant in Cortana, giving marketers the ability to nurture leads with messaging that fits specific spots in the buying pipeline.
Windows 10 is widely viewed as a potential game changer.
“This can have profound effect on marketing. Instead of looking at the world in terms of devices and aligning budgets and ads around specific devices -- whether it's a smartphone, tablet or TV -- marketers can now start to embrace this new world where virtually all media is digital, and start creating ideas around these new contexts for advertising," Tom Goodwin, author of the AdAge post on the topic, wrote.