Dive Brief:
- A certain number of photographers have been invited to sell photos via Flickr Marketplace.
- The Marketplace opened last summer to help photographers gain licenses, but this launch will be the first time photographers have been allowed direct sales.
- Yahoo, which purchased Flickr in 2005, will utilize photo sales as another stream of revenue.
Dive Insight:
Yahoo can always use another revenue stream, but perhaps the biggest winners will be photographers. It's a natural progression for Flickr to move into sales, since so many photographers use the site to show off their work. The Marketplace seems like a win-win: Photographers can earn money for their work, and Yahoo also gets to pocket cash—49% of profits, to be exact.