Dive Brief:
- YouMail’s latest app ease user’s concerns about receiving unwanted calls from automated dialing services and calls from spoofed numbers.
- This technology essentially saves marketers from themselves by stopping behavior that users object to.
- The proprietary technology detects robocalls and delivers either a disconnect tone or message to the automated dialing software.
Dive Insight:
Mobile marketing is a very personal channel and the savvy marketer understands that reaching someone in their purse, pocket or on their nightstand or dinner table is a level of intrusion that goes beyond an ad placement or even a sent email. YouMail, a cloud telecom services provider, is helping to save those less canny marketers from themselves with an app that blocks robo- and spoofed calls and shares performance data with app users.
From YouMail’s website: "YouMail Smart Call Blocking automatically plays a disconnect tone or custom message to any blocked callers when they try to call you and ends the call before they have the chance to leave you a message."