Independent Media Agency Wins Account Based on Analytics, Transparency, Creative Media Solutions and Collaborative Process
NEW YORK, NY – December 23, 2016 – Independent media agency Crossmedia announced today that it has been named media agency of record (AOR) for U.S. Bank, the 5th largest commercial bank in the United States. Headquartered in Minneapolis U.S. Bank, whose parent company is U.S. Bancorp (NYSE: USB), provides a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions.
A futuristic, integrated, creative media agency which focuses on solving problems, Crossmedia won the U.S. Bank media planning and buying account following a competitive review. The agency combines in-depth strategic capabilities with state-of-the-art analytics services and transparent buying practices, catering to brands that are looking for an alternative and independent media partner.
“There is significant energy behind the U.S. Bank brand,” said Kamran Asghar, Chief Executive Officer of Crossmedia. “They have a powerful new brand campaign called the ‘Power of Possible,’ naming rights to U.S. Bank Stadium which will host significant events in the next few years and a refreshed roster of agencies, including Crossmedia. We are looking forward to challenging the norms of financial advertising with our unique approach to media and communications and our total commitment to transparency. We believe our new partnership will be transformative for U.S. Bank and Crossmedia.”
” At U.S. Bank, we believe that everyone deserves the right to dream, believe and achieve their possible,” said Kate Quinn, executive vice president and Chief Strategy and Reputation Officer at U.S. Bank. “It’s why we invest our time, resources and passion to be our customer’s most trusted choice. Our partnership with Crossmedia will help us continue to earn that trust through strategic and innovative media investment. We are excited to share more of our brand story in 2017.”
“Our analytics capabilities clearly made a difference for the team at U.S. Bank,” said Lee Beale, Managing Director for Crossmedia. “It was our ability to hold a magnifying glass to the company’s business and clearly articulate those challenges and opportunities.”
U.S. Bank’s media account will be handled by Crossmedia’s New York offices and will include planning, buying and use of the agency’s capabilities in real-time analytics. The creative portion of the account is handled by Carmichael Lynch, based in Minneapolis.
About Crossmedia
Crossmedia is an independent, international full service communications planning and media services agency with offices in New York, Philadelphia, Los Angeles, Düsseldorf, Hamburg and Berlin. It has earned two Advertising Age Best Small Agency awards and was named by Adweek as a pioneering “New Model Agency.” As the only fully transparent alternative to traditional holding company media agencies, Crossmedia is pushing the boundaries of modern media services by delivering a non-siloed, holistic, highly collaborative approach driven by creativity and integrated, real-time media analytics. Crossmedia clients include GNC, Supercell, The Hartford Insurance Group, Terra’s Kitchen, New Era Caps, Dogfish Head Brewery, BLINK Fitness, Nando’s, People Magazine, Sands Las Vegas, B&G Foods, Whole Foods Market and White Castle.
About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB), with $454 billion in assets as of Sept. 30, 2016, is the parent company of U.S. Bank National Association, the fifth largest commercial bank in the United States. The Company operates 3,114 banking offices in 25 states and 4,875 ATMs, and provides a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.