GAINING MOMENTUM: QUIGLEY-SIMPSON ADDS RUSS COHN
AS VP, CREATIVE MARKETING & INNOVATION
Building on its recent growth and the addition of media luminary Alan Cohen in January,
Quigley hires Cohn, a proven industry leader in media, digital and innovation
LOS ANGELES Quigley-Simpson, one of the pioneers of brand response advertising, announced the addition of Russ Cohn as Vice President, Creative Marketing & Innovation, further expanding its robust team of strategic advertising veterans.
In January 2017, Quigley-Simpson brought on Alan Cohen, the former Giant Spoon co-founder, former CEO of OMD USA and former President of Initiative West, as its new President & CEO. Cohn, 32, who will report to Cohen, will be based in the company's Los Angeles headquarters and charged with driving client growth, creating new media opportunities, as well as bringing fresh thinking to the agency.
"In today’s competitive marketing environment, brand marketers are looking for not only performance and bottom-line results, they also want an edge that comes from trying new channels and platforms,” said Alan Cohen, President & CEO, Quigley-Simpson. "Russ’ deep experience on both the media side and the production/digital side will give us a leg-up for both existing clients and as we pitch general market clients.”
A digital advertising and media expert with roots in the entertainment space, Cohn joins Quigley-Simpson from Thinkingbox, a full-service creative and digital production studio, where he was Director of Client Services. Cohn helped craft digital experiences with content, animation, VR, AR and mixed reality, for web, mobile as well as technology-focused out-of-home executions. He worked on groundbreaking projects with some of the largest entertainment brands including Paramount Pictures, Warner Bros, Lionsgate, STX Entertainment, The CW Network, Open Road Films and Amazon Studios, as well as non-entertainment brands such as United Airlines.
Prior to Thinkingbox, Cohn was Senior Manager at Ignition Factory, OMD’s new media and innovation team. There, he infused innovation and intelligence into the marketing strategies of OMD’s West Coast clients, including CBS Primetime and Syndicated Television, The CW Network, Google and Warner Brothers, through partnerships with emerging startups, disruptive media ideas, creative applications of technology and experiential creative.
Prior to Ignition Factory, Cohn was Senior Media Analyst, at Walt Disney Company-owned social agency DigiSynd, handling social strategy, creative production, editorial development and media planning and buying on digital campaigns for Toy Story 3, TRON: Legacy and The Princess and The Frog, among others.
"In the simplest terms, my new role is to add to the amazing work we do at Quigley-Simpson by making each campaign one step better or one step more exciting," said Cohn. “I’m joining Quigley at a real pivotal time – the point where brand response, performance media and media innovation are converging and gaining massive traction with clients.”
About Quigley-Simpson
Founded in 2002, Quigley-Simpson (http://www.quigleysimpson.com/) is an independently owned advertising agency, offering full-service creative, strategy, media, analytics and digital integrated services. Headquartered in Los Angeles and with an office in New York, Quigley-Simpson has a staff of more than 180 and a client roster of leading brands across consumer packaged goods, financial services, utilities, diet and weight loss, government, healthcare, health and beauty, online retail, travel and hospitality. One of the pioneers of brand response advertising, Quigley-Simpson is focused on delivering results and ROI through creative and accountable advertising that is constantly measured, analyzed and optimized.
Media Contact
Scott Lahde, [email protected], 917-714-6147