Top Spirits Brand Returns Media Buying and Planning Account To Independent and Transparent Agency Leader
NEW YORK, NY – March 23, 2017 – It’s déjà vu all over again as independent media agency Crossmedia announced today that it has been named media agency of record (AOR) for Jägermeister, the legendary herbal liqueur. Crossmedia previously handled the account in 2014, and this return engagement not only reunites old friends and associates, it signals a new approach to marketing the brand.
“Jägermeister was looking for an agency partner that understands their core business issues and knows how to translate that into a business driving media plan,” said Kamran Asghar, CEO Crossmedia. “They didn’t have to look much further than us. Based on our prior relationship, we knew where they were coming from and where they wanted to go. This is not about spots and dots, it’s about the brand establishing a meaningful connection with an informed audience and delivering an entirely new creative approach, focusing on their rich and storied German heritage with a modern spin.”
A futuristic, integrated, creative media agency which focuses on solving problems, Crossmedia regained the Jägermeister media planning and buying account following a competitive review. The agency combines in-depth strategic capabilities with state-of-the-art analytics services and transparent buying practices, catering to brands that are looking for an alternative and independent media partner.
“2017 is an exciting and very pivotal time in the growth for Jägermeister.” said Chris Peddy, CMO, Mast-Jägermeister US. “We have such a storied history in the industry and we’re looking forward to breaking boundaries and forging new paths with Crossmedia as our lead creative media agency.”
Crossmedia, in collaboration with Opperman Weiss, Ogilvy, Geometry and Red Peg, will roll out a compelling and laser-focused multi-channel integrated program for Jägermeister with a 2ndquarter 2017 start, running through the end of the year. The agency also will be will be tracking daily brand health, conducting hyper-local market analysis and media ROI modeling.
About Crossmedia
Crossmedia is an independent, international full service communications planning and media services agency with offices in New York, Philadelphia, Los Angeles, Düsseldorf, Hamburg and Berlin. It has earned two Advertising Age Best Small Agency awards, was named by Adweek as a pioneering “New Model Agency” and this year was honored by inclusion in Adweek’s inaugural Agencies 3.0 issue, which celebrates agencies that “have masterfully adapted in an increasingly digital marketplace.” As the only fully transparent alternative to traditional holding company media agencies, Crossmedia is pushing the boundaries of modern media services by delivering a non-siloed, holistic, highly collaborative approach driven by creativity and integrated, real-time media analytics. Crossmedia clients include U.S. Bank, GNC, The Hartford Insurance Group, Terra’s Kitchen, New Era Caps, Dogfish Head Brewery, BLINK Fitness, Nando’s, People Magazine, Sands Las Vegas, B&G Foods, Whole Foods Market and White Castle.
About Jägermeister
Introduced 80 years ago, Jägermeister, German for "Master Hunter," is the #1 selling imported liqueur in the United States. Ranked 8th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 129 countries around the world. The iconic taste of Jägermeister is not left to chance but is due to decades of experience, a safely guarded secret recipe consisting of 56 natural herbs, blossoms, roots and fruits including star anise, cardamom, cinnamon and ginger roots, and 383 quality checks. The botanical ingredients are extracted in their raw, unprocessed form through a gentle, weeks-long process of cold maceration to create Jägermeister's base. The base, housed in more than 400 oak casks, then "breathes" for one full year, which is key to creating the complex and balanced flavor of Jägermeister's legendary taste profile. Jägermeister Liqueur is 35% Alc./Vol. and imported exclusively by Mast-Jägermeister US, New Rochelle, NY. Visit www.jagermeister.com and follow @JagermeisterUSA on Facebook, Twitter and Instagram. DRINK RESPONSIBLY