OPPAb presents MobilePremium, the first premium private marketplace for mobile ads
Zellik, 24th of April 2017 – The Online Professional Publishers Association Belgium (OPPAb) initiated the first local private marketplace on the entire mobile inventory of Belgium’s premium content websites.
Consuming content is one of the most important activities on smartphones. 47% of the visits on OPPAb members’ sites are generated on smartphones, 41% on desktop and 12% on tablets (source : CIM Internet Trafic, December 2016 – February 2017). Mobile devices have become an integral part of the everyday lives and mobile marketing has become an increasingly important part of the overall digital marketing mix.
MobilePremium is a marketing automation platform for native mobile ads on smartphones that facilitates the planning, buying and measurement process and that allows to reach almost 2,3 mio UB’s per day in a qualitative and safe environment. The native mobile solutions and formats are available on all leading mobile websites of De Persgroep, IPM, Les Editions de L’Avenir, Mediahuis, Rossel and Roularta.
“MobilePremium is the result of intensive collaboration among Belgium’s leading publishers to simplify mobile marketing and strengthen local power while maintaining quality.” Siska Truyman - OPPAb
More information about this unique, high-quality, simple and consumer-friendly mobile advertising solution that allows to reach 2,3 mio mobile users per day is available on www.mobilepremium.be.
About OPPAb
The mission of the Online Professional Publishers Association Belgium is to stimulate cooperation among its members and communicate benchmarks, exclusive & useful studies to the media sector: publishers, advertisers, agencies, public authorities, …
The Online Professional Publishers Association Belgium will put the emphasis on the qualities and advantages of professional content websites. The founding members of are De Persgroep, IPM, Les Editions de L’Avenir, Mediahuis, Rossel and Roularta.The initiatives of OPPAb are supported by Pub, Mediamarketing, Sanoma and Ciné Télé Revue.
For more information, please contact Siska Truyman - [email protected] – 0497 03 91 22