AI perfects the digital mix with dynamic, outcome-based channel optimization
Since launch in 2012, LoopMe has specialized in using AI and mobile data to power video advertising on mobile devices. The company announced today it is taking its video advertising cross-screen, using AI to deliver ads to users in the moment they are most likely to deliver against the campaign’s goal.
Last year LoopMe broke ground with PurchaseLoop, which uses AI to optimize campaign delivery in-flight, toward brand outcomes such as purchase intent, brand favorability or foot traffic. PurchaseLoop is already used by over 50 brands including Microsoft, The North Face, O2 and Heinken’s Birra Moretti, with an average outcome of 132% lift. The award-winning technology is also included in the cross-screen roll-out.
In under five milliseconds, LoopMe’s AI is able to calculate the likelihood of each impression delivering the campaign goal, only serving ad creative when it will generate the desired real-world outcome. This creates the perfect mix of screens, unique to each campaign and creative, reaching the most valuable users in the most valuable moment on mobile, desktop or Connected TV.
Results from LoopMe show that click through rates, typically low on desktop rose 400% from 0.54% to 2.7%, five times higher than industry benchmarks, when using AI optimization. Video completion rates on skippable native formats also rose by 30% from 37.5% to 49%, while Connected TV VCR increased 53%.
LoopMe’s CEO & Co-Founder, Stephen Upstone said. ‘AI identifies the moments where an ad is most likely to deliver the desired outcome, whether that is a view, click, shift in brand metric or increase in foot traffic. In this way, the campaign will deliver the perfect digital channel mix for the campaign goal’.
‘Artificial intelligence will revolutionize marketing over the coming years and is still very early in its adoption. CMOs must have an AI strategy, else they risk being left behind’.
The new technology will allow brands to more easily incorporate mobile into their existing digital strategies, based on in-flight results, a move encouraged by the MMA.
"Our $3 million SMoX research initiative has proven that advertising campaigns with Mobile in the marketing mix versus campaigns without boost sales by around +25% and one of the big drivers of that performance is Mobile Video”' pointed out Greg Stuart, Global CEO of the Mobile Marketing Association, who went on to say that “some of those 11 campaigns measured by our SMoX research initiative even saw Mobile Video be as much as much as 300% more cost effective than TV.”
About LoopMe
LoopMe specializes in artificial intelligence driven brand advertising.
LoopMe’s unique Artificial Intelligence system, built specifically for advertising delivery, optimization and analytics, self-learns in real-time from trillions of data points processed and stored by its Intelligent DMP. This real-time AI optimization allows LoopMe to deliver advertising in the moment it will deliver against brand goals, driving brand metrics such as purchase intent, brand awareness, foot traffic or offline sales.
Reaching over 3 billion devices worldwide, LoopMe’s advertising platform offers effective video advertising through mobile, desktop and connected TV devices and uses the power of data and AI to deliver multi-touch attribution. The full spectrum of video formats is available (pre-roll, native, rich media, vertical, 360o, VAST and VPAID), allowing LoopMe to meet advertisers’ needs and enhance brands’ video strategies.
To guarantee brand safety, LoopMe is TAG verified and partners with leading verification platforms Moat, Forensiq and Double Verify to deliver 100% viewable, brand safe inventory.
The company was founded by experienced advertising experts Stephen Upstone (CEO) and Marco Van de Bergh (CTO) in 2012, with the mission to improve advertising for brands, publishers and users alike, by using data and artificial intelligence to deliver more engaging advertising that improves the user experience as well as guarantees better performance and results.
LoopMe has global offices in New York, London, Los Angeles, Chicago, Singapore, Beijing, Dubai, Dnepropetrovsk, Moscow, Johannesburg, Bangalore, Amsterdam, Berlin and Paris.