Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.

By Peter Adams • Updated March 15, 2024

The bad ad ecosystem: Here’s what the research says

As use of AI continues to grow, so does the frequency of misleading and poorly made advertisements, according to a Forrester report.

By Sara Karlovitch • March 8, 2024

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

IPG integrates Adobe’s AI-driven GenStudio content creation platform

To stay apace with the competition, the agency holding company is investing in AI to automate and scale content creation for brands and marketers.

By Aaron Baar • March 4, 2024

Generative AI is driving a high rate of job uncertainty for marketers, per Gartner

While marketing organizations face a number of challenges, including job uncertainty and the burden of learning new martech, there are bright spots. 

By Sara Karlovitch • Feb. 28, 2024

How Estée Lauder balances brand and performance marketing as the pendulum swings

The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference.

By Chris Kelly • Feb. 28, 2024

Mucinex invites players to crush Mr. Mucus in AI-powered game

Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their crushing ideas to life.

By Peter Adams • Feb. 27, 2024

WPP feels pinch of tech pullback as AI strategy comes into focus

The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region.

By Peter Adams • Feb. 26, 2024

Beyond red and blue: Stirista’s approach could help win the swing voter

For the first time in our lives, the upcoming presidential election could pit an incumbent against a former.

Feb. 26, 2024

Walmart-Vizio deal raises fresh concerns about retail media walled gardens

While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.

By Peter Adams • Feb. 23, 2024

Sociable: Reddit partners with Google on data-sharing deal for search

The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews. 

By Andrew Hutchinson • Feb. 23, 2024

‘Treat yourself’ culture: Here’s what the numbers say

Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.

By Sara Karlovitch • Feb. 23, 2024

Walmart buys Vizio for $2.3B as retail media race turns to streaming

The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024. 

By Peter Adams • Feb. 20, 2024

Google bats back at IAB Tech Lab’s Privacy Sandbox takedown

The search giant went into greater detail about the “many misunderstandings and inaccuracies” it sees in the consortium’s assessment.

By Peter Adams • Feb. 15, 2024

How marketers can win the love of consumers on Valentine’s Day

Successful marketers will prioritize deeper connections, according to Rosie Gentile, executive vice president, practice lead North America, FCB/SIX.

By Rosie Gentile • Feb. 13, 2024

By the numbers: Super Bowl LVIII

Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

By Sara Karlovitch • Feb. 12, 2024

IAB, MRC draft preliminary AR measurement guidelines for advertisers

The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.

By Aaron Baar • Feb. 12, 2024

Google’s cookie deprecation plans draw fresh watchdog pushback

Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.”

By Peter Adams • Updated Feb. 6, 2024

J. Crew awards media AOR duties to PMG following Madewell success

The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity.

By Peter Adams • Feb. 5, 2024

Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.

By Chris Kelly • Feb. 2, 2024

Sociable: Meta posts solid increases in revenue and usage for Q4 2023

With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

By Andrew Hutchinson • Feb. 2, 2024

Starbucks to capitalize on record loyalty membership with app improvements

Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.

By Bryan Wassel • Feb. 1, 2024

NFL team sponsorship revenue hits $2.35B

The NFL saw growth in sponsorship revenue from several categories, including healthcare and gaming, according to a SponsorUnited report.

By Sara Karlovitch • Jan. 31, 2024

How media partners can communicate brand momentum in 2024

Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno.

By Erin Firneno • Jan. 31, 2024

Dentsu adds new AI tools in expansion of AWS partnership

In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.

By Aaron Baar • Jan. 29, 2024

Marketing playbook: Breaking down industry trends to follow in 2024

Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff • Jan. 26, 2024