Wawa debuts retail media network

The company joins 7-Eleven and Casey’s in venturing into an advertising platform that is full of opportunities as well as challenges, experts have said.

By Brett Dworski , Jessica Loder • Feb. 28, 2024

Walmart-Vizio deal raises fresh concerns about retail media walled gardens

While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.

By Peter Adams • Feb. 23, 2024

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Walmart buys Vizio for $2.3B as retail media race turns to streaming

The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024. 

By Peter Adams • Feb. 20, 2024

Google bats back at IAB Tech Lab’s Privacy Sandbox takedown

The search giant went into greater detail about the “many misunderstandings and inaccuracies” it sees in the consortium’s assessment.

By Peter Adams • Feb. 15, 2024

Meta spotlights how AI investments are paying off for advertisers

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.

By Chris Kelly • Feb. 9, 2024

How Burger King’s AI-generated Whoppers reflect the brand’s heritage

CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.

By Chris Kelly • Feb. 8, 2024

Google’s cookie deprecation plans draw fresh watchdog pushback

Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.”

By Peter Adams • Updated Feb. 6, 2024

Expedia signs up as Netflix’s first global ad partner

The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil.

By Chris Kelly • Feb. 5, 2024

NBCU streamlines premium CTV ad buys at local level for auto brands

Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio.

By Aaron Baar • Feb. 5, 2024

Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.

By Chris Kelly • Feb. 2, 2024

Dentsu adds new AI tools in expansion of AWS partnership

In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.

By Aaron Baar • Jan. 29, 2024

Marketing playbook: Breaking down industry trends to follow in 2024

Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff • Jan. 26, 2024

Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.

By Peter Adams • Jan. 25, 2024

What Apple’s adoption of RCS for iPhones could mean for marketers

Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move.

By Jessica Deyo • Jan. 25, 2024

What marketers can expect as Google rolls out conversational AI in search ads

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.

By Chris Kelly • Jan. 23, 2024

LiveRamp boosts data clean room capabilities with Habu acquisition

The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing.

By Aaron Baar • Jan. 22, 2024

Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins

With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing.

By Chris Kelly • Jan. 18, 2024

‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.

By Peter Adams • Jan. 17, 2024

How generative AI could solve the cookie deprecation puzzle in 2024

Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.

By Chris Kelly • Jan. 16, 2024

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

By Aaron Baar • Jan. 11, 2024

Disney ties mood to messaging with contextual ads amid ad-tech roll-out

The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.

By Chris Kelly • Jan. 11, 2024

Instacart seeks off-site retail media scale with Google Shopping ads pact

The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

By Peter Adams • Jan. 9, 2024

NBCU unveils AI-fueled tech to streamline cross-platform ad planning

One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels.

By Aaron Baar • Jan. 8, 2024

General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors.

By Chris Kelly • Jan. 8, 2024

Amazon makes key hire to lead Prime Video’s advertising expansion

Jeremy Helfand is joining the company from Disney, where he helped build out streaming ad bets for properties like Hulu and Disney+.

By Peter Adams • Jan. 5, 2024