Amazon makes key hire to lead Prime Video’s advertising expansion

Jeremy Helfand is joining the company from Disney, where he helped build out streaming ad bets for properties like Hulu and Disney+.

By Peter Adams • Jan. 5, 2024

GroupM enlists Disney, NBCU and others to co-create ad formats for streaming

The program is intended to improve interoperability as the number of ad-supported streaming services continues to grow.

By Sara Karlovitch • Jan. 5, 2024

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.

By Jessica Deyo • Jan. 4, 2024

Kargo adds 3 minority-owned publishers to amplifier program

The program counts Discover as a brand partner and supports publishers with content and tech expertise to scale up.

By Aaron Baar • Dec. 18, 2023

YouTube reinforces brand safety for growing Shorts format

New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.

By Jessica Deyo • Dec. 14, 2023

Why brands aren’t fully invested in retail media networks

To be truly successful, retail media networks must invest in products that help brands help themselves, according to Guideline’s Darrick Li.

By Darrick Li • Dec. 12, 2023

How multichannel brands can turn views into revenue on YouTube

Leverage YouTube’s 122M daily viewers to turn views into revenue for multichannel brands.

Dec. 11, 2023

ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’

Marketers could realize $22 billion in efficiency gains with better practices, a figure representing one-quarter of the open web market.

By Peter Adams • Dec. 6, 2023

What Coca-Cola’s generative AI experiments mean for the brand’s future

Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence.

By Chris Kelly • Dec. 5, 2023

RTB House turns to generative AI to improve programmatic precision

A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.

By Peter Adams • Nov. 27, 2023

Navigating non-linear journeys: How QR codes are enhancing customer touchpoints

How QR codes connect customers and enhance touch points along the non-linear journey.

By Tara Robertson • Nov. 27, 2023

Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.

By Peter Adams • Nov. 22, 2023

Ad industry ‘not even close’ to realizing net-zero goals, report says

The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain.

By Aaron Baar • Nov. 20, 2023

GroupM, Google launch post-cookie readiness program as deprecation nears

The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future.

By Chris Kelly • Nov. 15, 2023

Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes.

By Aaron Baar • Nov. 13, 2023

Stagwell enlists Google Marketing Cloud to accelerate generative AI bets

A new partnership supporting the Stagwell Marketing Cloud will touch on functions ranging from campaign planning to market research. 

By Peter Adams • Nov. 13, 2023

Meta rolls out lead generation ad tools, AI features across family of apps

Advertisers will be able to apply AI across targeting, creative, placements and budget on the Meta Advantage suite of ad automation products.

By Chris Kelly • Nov. 9, 2023

AI will permanently upend the agency landscape in 2024, Forrester predicts

Concerns over AI misuse will increase agency reviews by 10% and digital agencies may disappear as the tech spreads. 

By Sara Karlovitch • Nov. 9, 2023

What marketers can expect as Google rolls out AI asset generation for ads

The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.

By Chris Kelly • Nov. 7, 2023

Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

By Peter Adams • Nov. 3, 2023

AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

By Chris Kelly • Nov. 1, 2023

How corporate communicators can stay ahead in the age of AI

AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum.

By Robert Gibbs, Jeff Nussbaum • Oct. 31, 2023

Omnicom boosts retail media offer with Flywheel Digital acquisition

The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane.

By Peter Adams • Oct. 30, 2023

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification.

By Aaron Baar • Oct. 30, 2023

Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning

The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy. 

By Chris Kelly • Oct. 27, 2023