The Latest
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Courtesy of Molson Coors
Blue Moon’s brand update boosts the craft beer’s mass appeal positioning
New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign.
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Permission granted by Marriott International Inc.
Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh
The heavily symbolic “Leave Better” pushes against hotel advertising tropes and follows a wide-ranging digital overhaul for the luxury chain.
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Courtesy of Fruit of the Loom
Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy
The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.
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Courtesy of Grubhub
Grubhub expands Snoop Dogg-starring effort on tail of international success
Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.
