The Latest

  • Heinz's Ketchup and Seemingly Ranch sauce
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    Courtesy of Heinz
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    Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment

    To capitalize on a viral moment around the singer’s visit to an NFL game, the brand and agency Rethink came up with a new sauce in less than 24 hours.

  • person sitting at a desk holding a mouse next to a keyboard with graphic icons hovering over the image.
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    Adobe Stock/Osabee

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    Sponsored by Lumavate

    Four reasons why your business needs a PIM

    A product information management (PIM) solution is a must-have for CPG and manufacturing companies.

  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Kimberly-Clark hands US media duties to Publicis amid digital transformation

    The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.

  • Honda Keep Dreaming campaign
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    Courtesy of Honda
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    Honda dreams of net zero emissions with first all-electric SUV campaign

    The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.

  • TikTok ad free
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    Retrieved from Android Authority on October 03, 2023
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    Sociable: TikTok experiments with ad-free subscriptions

    The experiment could be related to evolving EU regulations and follows reports that Meta is also considering ad-free subscriptions. 

  • A Roblox avatar in Maybelline's virtual space.
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    Courtesy of Maybelline
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    Maybelline blends music and makeup for Roblox experience

    “Makeup Your Mix” touts minigames, exclusive music, virtual makeup looks and the opportunity to explore the brand’s products in creative ways.

  • Woman out shopping
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    Drazen Zigic via Getty Images
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    Microsoft debuts platform to help retailers launch and scale an ad business

    The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs.

  • Hi-Chew's "Choose Different. Choose Fun." advertisement
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    Courtesy of Hi-Chew
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    Column

    Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind

    Crafted with creative agency Gigasavvy, the cult-favorite candy brand's new spot asks young consumers to "Choose Different. Choose Fun."

  • A Peet's Coffee-branded campaign image with plain text that reads "The Peet's Disloyalty Program."
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    Courtesy of Peet's Coffee
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    Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

    The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.

  • Hot Wheel Mattel
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    Retrieved from Hot Wheel on September 25, 2023
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    Mattel’s Hot Wheels ignites ‘challenger spirit’ with cinematic ad

    A communications platform crafted with BBH USA markets the toy brand as more than fun and as a catalyst to help kids build resiliency.

  • An image on a phone of the social media app Threads
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    Justin Sullivan via Getty Images
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    Threads still poses a threat to X despite slowed growth, analysis finds

    While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.

  • A family driving in a Lexus TX crossover SUV, as depicted in a campaign promoting the vehicle.
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    Permission granted by Lexus
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    Lexus aims to reach ‘new modern family’ with TX crossover rollout

    The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers. 

  • Bottles of Samuel Adams beer are displayed on a shelf at grocery store.
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    Justin Sullivan via Getty Images
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    Samuel Adams brews up scares for return of OctoberFest

    As part of “Beer Fest, Fear Fest,” consumers are tasked with holding a full glass of beer through a series of jump scares.

  • Issa Rae in a cafe as part of a Tazo campaign
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    Courtesy of Tazo
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    Tazo taps Issa Rae to celebrate independent cafes

    Participating cafes will receive financial and marketing support from the Unilever-owned tea brand.

  • A businessperson holding their smartphone receives an email notification
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    iStock/Getty Images Plus via Getty Images
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    57% of enterprise marketers use AI in email campaigns, survey says

    The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases.

  • Blue Moon's new packaging with a bottle of Blue Moon off to one side.
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    Courtesy of Molson Coors
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    Blue Moon’s brand update boosts the craft beer’s mass appeal positioning

    New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign.

  • An ad for The Ritz-Carlton juxtaposes a flower bud with a blossoming flower.
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    Permission granted by Marriott International Inc.
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    Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

    Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.

  • Fruit of the Loom's fruit mascots sit around a conference table with the brand's "chief TikTokker"
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    Courtesy of Fruit of the Loom
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    Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

    The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.

  • A black and white photo of Snoop Dogg sits atop a chrome motorcycle with a Grubhub container on the back.
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    Courtesy of Grubhub
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    Grubhub expands Snoop Dogg-starring effort on tail of international success

    Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.