The Latest

  • An illustration of a group of people in football gear watching multiple floating tv ads.
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    Illustration: Madeline McMahon for Industry Dive

    Tracker

    Ad blitz: Tracking every marketing play for Super Bowl LVII

    E.l.f. Cosmetics is making its big game debut and Paramount+ unveiled its 60-second commercial starring Sylvester Stallone and his daughters.

  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images

    ChatGPT might change advertising — but it won’t revolutionize it

    Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

  • Campaign image showing Instacart and Michelob Ultra's shoppable TV commercial timed to Super Bowl LVII
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    Retrieved from Instacart on February 01, 2023

    Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads

    The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.

  • Actor Michael B. Jordan drinks from a bottle of Propel Fitness Water
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    Courtesy of PepsiCo

    Propel Fitness Water’s new look emphasizes Gatorade connection

    For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.”

  • starry soda pepsico
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    Courtesy of PepsiCo

    PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

    The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend. 

  • IT technician working on cloud data server.
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    gorodenkoff via Getty Images

    4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

    The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.”

    Updated Jan. 31, 2023
  • The NHL All-Stars logo.
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    Courtesy of NHL

    Disney sells out ad time for NHL All-Star events

    Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers.

  • Mature man looking at a digital tablet that a colleague is showing at work.
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    FG Trade via Getty Images

    Many brands are ‘reluctant buyers’ of ads on retail media networks

    While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

  • Smirnoff on display at an event next to glasses.
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    Photo by Bryan Bedder/Getty Images for New York Taste via Getty Images

    Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII

    The winner of the season-long contest will join Smirnoff as guest of honor for the big game as marketers embrace pre-game hype.

  • A hand holds up a remote in front of a television screen.
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    RainStar via Getty Images
    Deep Dive

    Has TV ad measurement’s day of reckoning finally arrived?

    Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.

  • Publicis launches giant red telephone in the metaverse
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    Courtesy of Publicis Groupe

    Agencies, consultancies step up metaverse investment, experiments

    Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

  • A phone screen depicts questions from DraftKing's High Stakes Beer Ad contest.
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    Courtesy of Molson Coors

    Molson Coors and DraftKings turn Super Bowl ad into betting opportunity

    The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize. 

  • Singer Sarah McLachlan sits in a tent next to a wolf as part of Busch Light's 2023 Super Bowl commercial.
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    Courtesy of Anheuser-Busch InBev

    Busch Light enlists Sarah McLachlan for Super Bowl LVII

    The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.

  • Person on laptop and holding brown box
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    Phiromya Intawongpan via Getty Images

    IPG fills key growth role with omnichannel lead from Accenture

    As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy.

  • TikTok app
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    Drew Angerer / Staff via Getty Images

    What TikTok’s shifting US presence means for social media

    Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.

  • A red billboard reading LVII Meanz 57.
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    Courtesy of Heinz

    Heinz says it’s time to ditch Roman numerals for Super Bowl 57

    “LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.

  • Yves Saint Laurent Beauty ties NFTs to online shopping experience
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    Courtesy of Yves Saint Laurent Beauty

    Yves Saint Laurent Beauty ties Web3 to online shopping experience

    All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.

  • Maya Rudolph in a behind-the-scenes photo from the shooting of M&M's Super Bowl ad
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    Courtesy of Mars

    M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

    An ad starring Maya Rudolph debuted Wednesday as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot.

    Updated Jan. 25, 2023
  • Disney Tech & Data Showcase 2023 promo photo
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    Courtesy of Disney

    Unilever first to test Disney’s identity integration with Trade Desk

    Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images

    Snap makes latest exec appointment in monetization chase

    Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company.

  • Business men in a dark room standing in front of a large data display
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    SolStock via Getty Images

    Blockchain, metaverse continue to command CMO interest despite snags

    Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

  • A KFC branded basketball court.
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    Courtesy of KFC

    KFC Canada unveils winterized outdoor basketball court

    As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.

  • The Google logo adorns the outside of their NYC office Google Building 8510 at 85 10th Ave on June 3, 2019
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    Drew Angerer via Getty Images

    DOJ slams Google to end ‘monopolistic grip’ on digital advertising

    Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. 

    Updated Jan. 25, 2023
  • A picture of an A&W located at a gas station.
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    Permission granted by A&W

    A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar

    The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies.

  • Connection network in dark servers data center room storage systems.
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    sdecoret via Getty Images

    Data clean room craze raises new questions about access, interoperability

    Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research.