
160 articles by Barry Levine
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Will personalization's role in marketing shrink as challenges grow?
Dec. 6, 2019 -
Pantene supports LGBTQ+ folks with 'Going Home for the Holidays' series
Dec. 6, 2019 -
Coty is revamping its internal ad-tech and digital media unit
Dec. 5, 2019 -
KFC brings back its fried chicken-scented Firelogs
Dec. 5, 2019 -
Mercedes-Benz rides with singer The Weeknd for electric SUV ad
Dec. 3, 2019 -
Susan G. Komen brings fundraising efforts to 'Fortnite'
Dec. 3, 2019 -
Digital Advertising Alliance debuts CCPA opt-out tools as regulation looms
Nov. 26, 2019 -
KFC hides 11 holiday gifts in limited-edition bucket illustrations
Nov. 26, 2019 -
Tic Tac becomes 1st sponsor for Spotify's new live music event series
Nov. 22, 2019 -
Stella Artois' holiday social experiment seeks to unite neighbors over beer
Nov. 22, 2019 -
Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile
Nov. 21, 2019 -
Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign
Nov. 21, 2019 -
Beef industry brings 2-hour sizzling meat video to the big screen
Nov. 19, 2019 -
Dick's Sporting Goods brings gear to life in CGI holiday spot
Nov. 19, 2019 -
Dunkin' launches 1st online pop-up shop for holidays
Nov. 15, 2019 -
Walmart's self-serve ad platform arriving early next year, Business Insider reports
Nov. 15, 2019 -
Engagement window shortens for holiday email marketing, study finds
Nov. 14, 2019 -
Toyota tracks TV ads' impact on searches to optimize performance
Nov. 14, 2019 -
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
Nov. 12, 2019 -
Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products
Nov. 12, 2019 -
Aéropostale's 'Oneness' campaign celebrates unity with real people
Nov. 8, 2019 -
P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'
Nov. 8, 2019 -
Chili's dishes out custom merch to showcase free delivery promotion
Nov. 7, 2019 -
Papa John's replaces recently appointed CMO amid restructuring
Nov. 7, 2019 -
Johnnie Walker adds 'sensorial dynamism' to visual identity
Nov. 5, 2019