An article from

Barry Levine

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160 articles by Barry Levine

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Will personalization's role in marketing shrink as challenges grow?
Dec. 6, 2019
Pantene supports LGBTQ+ folks with 'Going Home for the Holidays' series
Dec. 6, 2019
Coty is revamping its internal ad-tech and digital media unit
Dec. 5, 2019
KFC brings back its fried chicken-scented Firelogs
Dec. 5, 2019
Mercedes-Benz rides with singer The Weeknd for electric SUV ad
Dec. 3, 2019
Susan G. Komen brings fundraising efforts to 'Fortnite'
Dec. 3, 2019
Digital Advertising Alliance debuts CCPA opt-out tools as regulation looms
Nov. 26, 2019
KFC hides 11 holiday gifts in limited-edition bucket illustrations
Nov. 26, 2019
Tic Tac becomes 1st sponsor for Spotify's new live music event series
Nov. 22, 2019
Stella Artois' holiday social experiment seeks to unite neighbors over beer
Nov. 22, 2019
Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile
Nov. 21, 2019
Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign
Nov. 21, 2019
Beef industry brings 2-hour sizzling meat video to the big screen
Nov. 19, 2019
Dick's Sporting Goods brings gear to life in CGI holiday spot
Nov. 19, 2019
Dunkin' launches 1st online pop-up shop for holidays
Nov. 15, 2019
Walmart's self-serve ad platform arriving early next year, Business Insider reports
Nov. 15, 2019
Engagement window shortens for holiday email marketing, study finds
Nov. 14, 2019
Toyota tracks TV ads' impact on searches to optimize performance
Nov. 14, 2019
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
Nov. 12, 2019
Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products
Nov. 12, 2019
Aéropostale's 'Oneness' campaign celebrates unity with real people
Nov. 8, 2019
P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'
Nov. 8, 2019
Chili's dishes out custom merch to showcase free delivery promotion
Nov. 7, 2019
Papa John's replaces recently appointed CMO amid restructuring
Nov. 7, 2019
Johnnie Walker adds 'sensorial dynamism' to visual identity
Nov. 5, 2019
Axe debuts gaming-themed campaign for 'League of Legends' showdown
Nov. 5, 2019
PepsiCo makes lifestyle brand push with e-commerce fashion hub
Nov. 1, 2019
Trustpilot's first consumer campaign features drag performer Honey Davenport
Nov. 1, 2019
Land Rover launches US music festival to reintroduce Defender SUV
Oct. 31, 2019
AB InBev's Babe picked as official wine of NFL
Oct. 31, 2019
CMOs are in a 'desperate fight for survival,' Forrester says
Oct. 29, 2019
Tazo tea and RZA bring overnight camp experience to Staten Island
Oct. 29, 2019
IAB: US digital ad growth rate slowed during the 1st half of 2019
Oct. 22, 2019
Burger King lets spirits taste test new Ghost Whopper at seance
Oct. 22, 2019
Majority of gamers say sponsored content adds to the fun, survey shows
Oct. 18, 2019
KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours
Oct. 18, 2019
Brands can boost sales by depicting women of all ages in ads, per AARP
Oct. 17, 2019
Jose Cuervo sponsors short documentary about Mexico's Day of the Dead
Oct. 17, 2019
Wonderful Halos bites into animated YouTube series for kids
Oct. 15, 2019
Nike's TraceMe acquisition signals bigger digital media ambitions
Oct. 15, 2019
Bacardi upcycles plastic straws by turning them into vinyl records
Oct. 11, 2019
Coors Light uncaps limited-edition Jonas Brothers brew
Oct. 11, 2019
Skittles' 1st Halloween ad in years flips the witch's role
Oct. 8, 2019
LG and BuzzFeed's Tasty bake up cookie subscription boxes
Oct. 8, 2019
Nivea wants to inspire kindness by urging consumers to 'Rethink Soft'
Oct. 4, 2019
Wendy's role-playing game features a realm threatened by frozen beef
Oct. 4, 2019
Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train
Oct. 3, 2019
Samsung highlights diversity to celebrate Galaxy's 10th anniversary
Oct. 3, 2019
Bud Light brings 'Overwatch' to life at esports league finals
Sept. 27, 2019
Mattel challenges norms with customizable, gender-inclusive doll line
Sept. 27, 2019
Everlast re-ups its 'Be First' campaign with inclusivity focus
Sept. 26, 2019
Kantar: Award-winning ads are becoming less effective at brand building
Sept. 26, 2019
Louis Vuitton designs for 'League of Legends'
Sept. 24, 2019
Mastercard adds taste to brand's positioning with custom macarons
Sept. 24, 2019
Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says
Sept. 20, 2019
Ketel One refreshes Emmy-linked campaign with animated ads
Sept. 20, 2019
Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers
Sept. 19, 2019
53% of consumers say brands are more political, down from 64%, survey finds
Sept. 19, 2019
ANA: One-third of advertisers revised media agency contracts in past year
Sept. 17, 2019
Philadelphia Cream Cheese's new tool turns anything into a 'bagel'
Sept. 17, 2019
Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads
Sept. 13, 2019
Bacardi turns the sounds of bartending into ASMR-inspired video
Sept. 13, 2019
NFL kicks off weekly show exclusively on YouTube
Sept. 12, 2019
Popeyes asks customers to BYO bun after chicken sandwich sellout
Sept. 12, 2019
Natural Light lands helicopter at wine event as seltzer sales fizz over
Sept. 10, 2019
Diet Coke adorns fresh campaign with popular phrases like 'it's lit'
Sept. 10, 2019
Hilton doubles down on successful celebrity campaign
Sept. 6, 2019
P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo
Sept. 6, 2019
Pepsi kicks off campaign to celebrate NFL's 100th season
Sept. 5, 2019
Truth in Advertising files FTC complaint against YouTube 'kidfluencer' channel
Sept. 5, 2019
Dos Equis offers certificate in watching college football
Aug. 30, 2019
Cheetos snacks on Flamin' Haute look at New York Fashion Week
Aug. 30, 2019
Mitsubishi merges hyper-local targeting with experiential test drive pop-ups
Aug. 29, 2019
Bud Light brings back Victory Fridges at a pop-up appliance store
Aug. 29, 2019
Busch and Big Buck Hunter put wildlife conservation in crosshairs
Aug. 27, 2019
Schick launches club for bald men with New York Fashion Week event
Aug. 27, 2019
Google proposes radical privacy framework to protect users and ad targeting
Aug. 23, 2019
Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales
Aug. 23, 2019
HBO modernizes old-timey political cartoons for Women's Equality Day
Aug. 22, 2019
OOH ad revenues reach post-recession high after 7.7% rise in Q2
Aug. 22, 2019
Jaguar petitions to redefine the word 'car' for the electric age
Aug. 20, 2019
Dr Pepper renews mock TV series 'Fansville' as college football gears up
Aug. 20, 2019
Lay's puts potato's fate in hands of Twitter followers
Aug. 16, 2019
Papa John's names Camp + King as creative AOR, dropping EGM after 1 year
Aug. 16, 2019
Ad Age: Walmart's digital ad in-housing hits technical snags
Aug. 15, 2019
JetBlue riffs on Wright brothers in ads encouraging travelers to avoid the 'bare minimum'
Aug. 15, 2019
Werther's Original taps 'Price is Right,' 'Wheel of Fortune' in nostalgia-focused ads
Aug. 13, 2019
Truly Hard Seltzer swipes at beer, wine and spirits in new ads starring Keegan-Michael Key
Aug. 13, 2019
ANA: Marketers underspend on multicultural media
Aug. 9, 2019
Honda doubles down on esports with League of Legends Championship sponsorship
Aug. 9, 2019
Busch parodies vintage coffee ads for return of 'Latte' brew
Aug. 8, 2019
Puma puts geotargeted ads on taxis for situationally aware OOH push
Aug. 8, 2019
Bebe Rexha duets with Bebe brand for body positive campaign
Aug. 6, 2019
Microsoft buys PromoteIQ to help retailers build on-site ad programs
Aug. 6, 2019
Pinterest posts 62% revenue jump in 'blowout' Q2
Aug. 2, 2019
Ikea teams with Nat Geo for faux documentary on 'endangered sleep'
Aug. 2, 2019
French's toasts National Mustard Day with on-brand ice cream flavor
Aug. 1, 2019
Mastercard recreates world's top restaurant experiences for cardholders
Aug. 1, 2019
Pinterest rolls out browseable catalogs alongside Pins
July 30, 2019
Starbucks taps Bill Nye the Science Guy to explain nitro cold brew
July 30, 2019
Catalina ties digital ads to real-world purchases across 700 audience segments
July 26, 2019
Unilever builds stable of digital hubs as data-driven marketing accelerates
July 26, 2019
E-commerce channel, mobile search ads boomed in Q2, study finds
July 25, 2019
Outdoor Voices issues magazine as part of new storytelling platform
July 25, 2019
Staples launches magazine as part of 'Worklife' brand refresh
July 23, 2019
McDonald's departing global CMO will be replaced by 2 new SVPs
July 23, 2019
Bud Light offers free beer to aliens escaping during 'Storm Area 51' event
July 19, 2019
Neurological evidence shows halo effect for mobile ads from surrounding content
July 19, 2019
Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail
July 18, 2019
Amazon's ad boom continues, but marketers find some features lacking, report says
July 18, 2019
Busch hides 'Pop Up Schop' somewhere in a national forest
July 16, 2019
Dentsu's Merkle buys data firm Ugam to scale advanced analytics
July 16, 2019
Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push
July 12, 2019
Glad enlists comedian Grace Helbig for 'Off-Road Kitchen Challenge' video
July 12, 2019
Stella Artois challenges drinkers to rethink summer vacations
July 11, 2019
Jeep turns up Jeremy Renner's original music for latest summer campaign
July 11, 2019
Zenith: Internet ad spend growth set to drop to 12% this year
July 9, 2019
Nike's withdrawal of Betsy Ross flag shoe had no effect on sales, analysis finds
July 9, 2019
Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon
July 2, 2019
Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership
July 2, 2019
Razor brand Billie wants to 'normalize' women's pubic hair at the beach
June 27, 2019
Retailers' ad spend on YouTube drops by 20%, study says
June 27, 2019
Bon & Viv looks to 'ban basic' vodka sodas this summer
June 25, 2019
Amazon's ad revenues to grow 470% by 2023, study finds
June 25, 2019
Sprite highlights hip-hop culture with 'Thirst for Yours' campaign
June 21, 2019
Dunkin' debuts 'human charger' pop-up for summer solstice
June 21, 2019
Amazon display ads drive non-Amazon sales, study finds
June 20, 2019
Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie
June 20, 2019
P&G cozies up to creators as it looks to 'reinvent advertising'
June 18, 2019
Bud Light revives '90s ad series and brews music-infused beer on Twitch
June 18, 2019
Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return
June 14, 2019
Study: Customer connections flounder amid centralization, localization efforts
June 14, 2019
Burger King flips Whoppers upside down for 'Stranger Things' tie-in
June 13, 2019
Forrester: Whole Foods' customer experience gets boost from Amazon
June 13, 2019
Study: Many see Pride-themed marketing as a ploy
June 11, 2019
Miller Lite's new Bluetooth-enabled can doubles as a game controller
June 11, 2019
Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'
June 7, 2019
Study: Average CMO tenure drops a month while minority chiefs lose ground
June 7, 2019
Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return
June 6, 2019
Cheetos-themed apparel arrives at Forever 21
June 6, 2019
IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters
June 4, 2019
Pernod Ricard links with new Gen Z-focused agency on global music festival
June 4, 2019
Report: NFL lets alcohol brands use players' likenesses in ads
May 31, 2019
Chipotle joins spelling bee to pit its ingredients against competitors'
May 31, 2019
Study: Gen Z cares about issues and is skeptical of brands
May 30, 2019
Old Spice salutes 'Godzilla' to promote Walmart exclusives
May 30, 2019
Gillette extends #MyBestSelf push with video of transgender teen's first shave
May 28, 2019
Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs
May 28, 2019
Budweiser plans moment of silence for Memorial Day
May 24, 2019
YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships
May 24, 2019
Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes
May 23, 2019
Roku's new planning tool reveals audiences missed by TV ads
May 23, 2019
Busch offers to marry a lucky couple and pay the bill
May 21, 2019
Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo
May 21, 2019
Reese goes all-in on ASMR with feature-length film starring 5 creators
May 17, 2019
Miller Lite sponsors Dallas Cowboys-affiliated esports organization
May 17, 2019
Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign
May 16, 2019
Facebook to advertisers: Get ready for Clear History
May 16, 2019
Behr to pay 'Color Explorer' $10K to travel, name new paint colors
May 14, 2019
KFC's Spotify playlist curates hip-hop songs that mention the brand
May 14, 2019

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