Barry Levine

160 articles by Barry Levine

• Will personalization's role in marketing shrink as challenges grow?

  Dec. 6, 2019

• Pantene supports LGBTQ+ folks with 'Going Home for the Holidays' series

  Dec. 6, 2019

• Coty is revamping its internal ad-tech and digital media unit

  Dec. 5, 2019

• KFC brings back its fried chicken-scented Firelogs

  Dec. 5, 2019

• Mercedes-Benz rides with singer The Weeknd for electric SUV ad

  Dec. 3, 2019

• Susan G. Komen brings fundraising efforts to 'Fortnite'

  Dec. 3, 2019

• Digital Advertising Alliance debuts CCPA opt-out tools as regulation looms

  Nov. 26, 2019

• KFC hides 11 holiday gifts in limited-edition bucket illustrations

  Nov. 26, 2019

• Tic Tac becomes 1st sponsor for Spotify's new live music event series

  Nov. 22, 2019

• Stella Artois' holiday social experiment seeks to unite neighbors over beer

  Nov. 22, 2019

• Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile

  Nov. 21, 2019

• Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign

  Nov. 21, 2019

• Beef industry brings 2-hour sizzling meat video to the big screen

  Nov. 19, 2019

• Dick's Sporting Goods brings gear to life in CGI holiday spot

  Nov. 19, 2019

• Dunkin' launches 1st online pop-up shop for holidays

  Nov. 15, 2019

• Walmart's self-serve ad platform arriving early next year, Business Insider reports

  Nov. 15, 2019

• Engagement window shortens for holiday email marketing, study finds

  Nov. 14, 2019

• Toyota tracks TV ads' impact on searches to optimize performance

  Nov. 14, 2019

• Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options

  Nov. 12, 2019

• Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products

  Nov. 12, 2019

• Aéropostale's 'Oneness' campaign celebrates unity with real people

  Nov. 8, 2019

• P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'

  Nov. 8, 2019

• Chili's dishes out custom merch to showcase free delivery promotion

  Nov. 7, 2019

• Papa John's replaces recently appointed CMO amid restructuring

  Nov. 7, 2019

• Johnnie Walker adds 'sensorial dynamism' to visual identity

  Nov. 5, 2019

• Axe debuts gaming-themed campaign for 'League of Legends' showdown

  Nov. 5, 2019

• PepsiCo makes lifestyle brand push with e-commerce fashion hub

  Nov. 1, 2019

• Trustpilot's first consumer campaign features drag performer Honey Davenport

  Nov. 1, 2019

• Land Rover launches US music festival to reintroduce Defender SUV

  Oct. 31, 2019

• AB InBev's Babe picked as official wine of NFL

  Oct. 31, 2019

• CMOs are in a 'desperate fight for survival,' Forrester says

  Oct. 29, 2019

• Tazo tea and RZA bring overnight camp experience to Staten Island

  Oct. 29, 2019

• IAB: US digital ad growth rate slowed during the 1st half of 2019

  Oct. 22, 2019

• Burger King lets spirits taste test new Ghost Whopper at seance

  Oct. 22, 2019

• Majority of gamers say sponsored content adds to the fun, survey shows

  Oct. 18, 2019

• KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours

  Oct. 18, 2019

• Brands can boost sales by depicting women of all ages in ads, per AARP

  Oct. 17, 2019

• Jose Cuervo sponsors short documentary about Mexico's Day of the Dead

  Oct. 17, 2019

• Wonderful Halos bites into animated YouTube series for kids

  Oct. 15, 2019

• Nike's TraceMe acquisition signals bigger digital media ambitions

  Oct. 15, 2019

• Bacardi upcycles plastic straws by turning them into vinyl records

  Oct. 11, 2019

• Coors Light uncaps limited-edition Jonas Brothers brew

  Oct. 11, 2019

• Skittles' 1st Halloween ad in years flips the witch's role

  Oct. 8, 2019

• LG and BuzzFeed's Tasty bake up cookie subscription boxes

  Oct. 8, 2019

• Nivea wants to inspire kindness by urging consumers to 'Rethink Soft'

  Oct. 4, 2019

• Wendy's role-playing game features a realm threatened by frozen beef

  Oct. 4, 2019

• Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train

  Oct. 3, 2019

• Samsung highlights diversity to celebrate Galaxy's 10th anniversary

  Oct. 3, 2019

• Bud Light brings 'Overwatch' to life at esports league finals

  Sept. 27, 2019

• Mattel challenges norms with customizable, gender-inclusive doll line

  Sept. 27, 2019

• Everlast re-ups its 'Be First' campaign with inclusivity focus

  Sept. 26, 2019

• Kantar: Award-winning ads are becoming less effective at brand building

  Sept. 26, 2019

• Louis Vuitton designs for 'League of Legends'

  Sept. 24, 2019

• Mastercard adds taste to brand's positioning with custom macarons

  Sept. 24, 2019

• Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says

  Sept. 20, 2019

• Ketel One refreshes Emmy-linked campaign with animated ads

  Sept. 20, 2019

• Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers

  Sept. 19, 2019

• 53% of consumers say brands are more political, down from 64%, survey finds

  Sept. 19, 2019

• ANA: One-third of advertisers revised media agency contracts in past year

  Sept. 17, 2019

• Philadelphia Cream Cheese's new tool turns anything into a 'bagel'

  Sept. 17, 2019

• Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads

  Sept. 13, 2019

• Bacardi turns the sounds of bartending into ASMR-inspired video

  Sept. 13, 2019

• NFL kicks off weekly show exclusively on YouTube

  Sept. 12, 2019

• Popeyes asks customers to BYO bun after chicken sandwich sellout

  Sept. 12, 2019

• Natural Light lands helicopter at wine event as seltzer sales fizz over

  Sept. 10, 2019

• Diet Coke adorns fresh campaign with popular phrases like 'it's lit'

  Sept. 10, 2019

• Hilton doubles down on successful celebrity campaign

  Sept. 6, 2019

• P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo

  Sept. 6, 2019

• Pepsi kicks off campaign to celebrate NFL's 100th season

  Sept. 5, 2019

• Truth in Advertising files FTC complaint against YouTube 'kidfluencer' channel

  Sept. 5, 2019

• Dos Equis offers certificate in watching college football

  Aug. 30, 2019

• Cheetos snacks on Flamin' Haute look at New York Fashion Week

  Aug. 30, 2019

• Mitsubishi merges hyper-local targeting with experiential test drive pop-ups

  Aug. 29, 2019

• Bud Light brings back Victory Fridges at a pop-up appliance store

  Aug. 29, 2019

• Busch and Big Buck Hunter put wildlife conservation in crosshairs

  Aug. 27, 2019

• Schick launches club for bald men with New York Fashion Week event

  Aug. 27, 2019

• Google proposes radical privacy framework to protect users and ad targeting

  Aug. 23, 2019

• Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales

  Aug. 23, 2019

• HBO modernizes old-timey political cartoons for Women's Equality Day

  Aug. 22, 2019

• OOH ad revenues reach post-recession high after 7.7% rise in Q2

  Aug. 22, 2019

• Jaguar petitions to redefine the word 'car' for the electric age

  Aug. 20, 2019

• Dr Pepper renews mock TV series 'Fansville' as college football gears up

  Aug. 20, 2019

• Lay's puts potato's fate in hands of Twitter followers

  Aug. 16, 2019

• Papa John's names Camp + King as creative AOR, dropping EGM after 1 year

  Aug. 16, 2019

• Ad Age: Walmart's digital ad in-housing hits technical snags

  Aug. 15, 2019

• JetBlue riffs on Wright brothers in ads encouraging travelers to avoid the 'bare minimum'

  Aug. 15, 2019

• Werther's Original taps 'Price is Right,' 'Wheel of Fortune' in nostalgia-focused ads

  Aug. 13, 2019

• Truly Hard Seltzer swipes at beer, wine and spirits in new ads starring Keegan-Michael Key

  Aug. 13, 2019

• ANA: Marketers underspend on multicultural media

  Aug. 9, 2019

• Honda doubles down on esports with League of Legends Championship sponsorship

  Aug. 9, 2019

• Busch parodies vintage coffee ads for return of 'Latte' brew

  Aug. 8, 2019

• Puma puts geotargeted ads on taxis for situationally aware OOH push

  Aug. 8, 2019

• Bebe Rexha duets with Bebe brand for body positive campaign

  Aug. 6, 2019

• Microsoft buys PromoteIQ to help retailers build on-site ad programs

  Aug. 6, 2019

• Pinterest posts 62% revenue jump in 'blowout' Q2

  Aug. 2, 2019

• Ikea teams with Nat Geo for faux documentary on 'endangered sleep'

  Aug. 2, 2019

• French's toasts National Mustard Day with on-brand ice cream flavor

  Aug. 1, 2019

• Mastercard recreates world's top restaurant experiences for cardholders

  Aug. 1, 2019

• Pinterest rolls out browseable catalogs alongside Pins

  July 30, 2019

• Starbucks taps Bill Nye the Science Guy to explain nitro cold brew

  July 30, 2019

• Catalina ties digital ads to real-world purchases across 700 audience segments

  July 26, 2019

• Unilever builds stable of digital hubs as data-driven marketing accelerates

  July 26, 2019

• E-commerce channel, mobile search ads boomed in Q2, study finds

  July 25, 2019

• Outdoor Voices issues magazine as part of new storytelling platform

  July 25, 2019

• Staples launches magazine as part of 'Worklife' brand refresh

  July 23, 2019

• McDonald's departing global CMO will be replaced by 2 new SVPs

  July 23, 2019

• Bud Light offers free beer to aliens escaping during 'Storm Area 51' event

  July 19, 2019

• Neurological evidence shows halo effect for mobile ads from surrounding content

  July 19, 2019

• Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail

  July 18, 2019

• Amazon's ad boom continues, but marketers find some features lacking, report says

  July 18, 2019

• Busch hides 'Pop Up Schop' somewhere in a national forest

  July 16, 2019

• Dentsu's Merkle buys data firm Ugam to scale advanced analytics

  July 16, 2019

• Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push

  July 12, 2019

• Glad enlists comedian Grace Helbig for 'Off-Road Kitchen Challenge' video

  July 12, 2019

• Stella Artois challenges drinkers to rethink summer vacations

  July 11, 2019

• Jeep turns up Jeremy Renner's original music for latest summer campaign

  July 11, 2019

• Zenith: Internet ad spend growth set to drop to 12% this year

  July 9, 2019

• Nike's withdrawal of Betsy Ross flag shoe had no effect on sales, analysis finds

  July 9, 2019

• Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon

  July 2, 2019

• Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership

  July 2, 2019

• Razor brand Billie wants to 'normalize' women's pubic hair at the beach

  June 27, 2019

• Retailers' ad spend on YouTube drops by 20%, study says

  June 27, 2019

• Bon & Viv looks to 'ban basic' vodka sodas this summer

  June 25, 2019

• Amazon's ad revenues to grow 470% by 2023, study finds

  June 25, 2019

• Sprite highlights hip-hop culture with 'Thirst for Yours' campaign

  June 21, 2019

• Dunkin' debuts 'human charger' pop-up for summer solstice

  June 21, 2019

• Amazon display ads drive non-Amazon sales, study finds

  June 20, 2019

• Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie

  June 20, 2019

• P&G cozies up to creators as it looks to 'reinvent advertising'

  June 18, 2019

• Bud Light revives '90s ad series and brews music-infused beer on Twitch

  June 18, 2019

• Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return

  June 14, 2019

• Study: Customer connections flounder amid centralization, localization efforts

  June 14, 2019

• Burger King flips Whoppers upside down for 'Stranger Things' tie-in

  June 13, 2019

• Forrester: Whole Foods' customer experience gets boost from Amazon

  June 13, 2019

• Study: Many see Pride-themed marketing as a ploy

  June 11, 2019

• Miller Lite's new Bluetooth-enabled can doubles as a game controller

  June 11, 2019

• Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'

  June 7, 2019

• Study: Average CMO tenure drops a month while minority chiefs lose ground

  June 7, 2019

• Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return

  June 6, 2019

• Cheetos-themed apparel arrives at Forever 21

  June 6, 2019

• IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters

  June 4, 2019

• Pernod Ricard links with new Gen Z-focused agency on global music festival

  June 4, 2019

• Report: NFL lets alcohol brands use players' likenesses in ads

  May 31, 2019

• Chipotle joins spelling bee to pit its ingredients against competitors'

  May 31, 2019

• Study: Gen Z cares about issues and is skeptical of brands

  May 30, 2019

• Old Spice salutes 'Godzilla' to promote Walmart exclusives

  May 30, 2019

• Gillette extends #MyBestSelf push with video of transgender teen's first shave

  May 28, 2019

• Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs

  May 28, 2019

• Budweiser plans moment of silence for Memorial Day

  May 24, 2019

• YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships

  May 24, 2019

• Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes

  May 23, 2019

• Roku's new planning tool reveals audiences missed by TV ads

  May 23, 2019

• Busch offers to marry a lucky couple and pay the bill

  May 21, 2019

• Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo

  May 21, 2019

• Reese goes all-in on ASMR with feature-length film starring 5 creators

  May 17, 2019

• Miller Lite sponsors Dallas Cowboys-affiliated esports organization

  May 17, 2019

• Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign

  May 16, 2019

• Facebook to advertisers: Get ready for Clear History

  May 16, 2019

• Behr to pay 'Color Explorer' $10K to travel, name new paint colors

  May 14, 2019

• KFC's Spotify playlist curates hip-hop songs that mention the brand

  May 14, 2019