Dianna Christie

152 articles by Dianna Christie

• CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability

  April 3, 2020

• Report: Walmart suspends affiliate program with MagicLinks, Rakuten

  April 3, 2020

• Stella Artois taps 'Love Is Blind' stars to talk romance on Instagram Live

  April 2, 2020

• HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor

  April 2, 2020

• Gartner: 65% of CMOs are preparing for budget cuts

  April 1, 2020

• Lowe's supplies inspiration for DIY signs to thank healthcare workers

  April 1, 2020

• Hasbro supports families staying indoors with new online resources

  March 31, 2020

• DTC coffee brand Trade brews virtual meetup in new video ad

  March 31, 2020

• Chipotle turns Challenger Series into virtual gaming tournament

  March 30, 2020

• ANA forms committee to address coronavirus-related marketing issues

  March 30, 2020

• Magna: Digital ad sales will dip 2% in H1 and rebound in H2

  March 27, 2020

• Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents

  March 27, 2020

• G Fuel expands partnership with FaZe Clan esports team

  March 26, 2020

• 76% of viewers willing to watch ads for free video streaming, study finds

  March 26, 2020

• Unilever may help finance smaller agencies during pandemic

  March 25, 2020

• Coca-Cola pauses all marketing in Great Britain

  March 25, 2020

• Olympics postponement brings confusion to an already nervous ad industry

  March 24, 2020

• 4As: 56% of consumers interested in brands' COVID-19 initiatives

  March 24, 2020

• Ford, Guinness coronavirus-related ads score well with general population, study says

  March 23, 2020

• Toyota, Hyundai pivot to ads sharing optimistic message

  March 23, 2020

• Global ad spend growth retracts in response to coronavirus, eMarketer says

  March 20, 2020

• HTC pivots to host annual conference in VR

  March 20, 2020

• 65% of advertising professionals fear layoffs from pandemic, report finds

  March 19, 2020

• Hyundai celebrates boundary-pushing Gen Z, millennials in new Elantra campaign

  March 19, 2020

• Ad Council teams with government, media networks on coronavirus PSAs

  March 18, 2020

• Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads

  March 18, 2020

• Coronavirus impacts how people shop and search online, study finds

  March 17, 2020

• Only 12% of marketers say content programs reach the right audience, study finds

  March 17, 2020

• Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign

  March 16, 2020

• Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots

  March 16, 2020

• American Kennel Club launches 1st national digital campaign

  March 13, 2020

• KFC pulls 'finger lickin' ads in UK amid coronavirus concerns

  March 13, 2020

• Nintendo Switch, American Family ranked 'most beloved brands'

  March 12, 2020

• Chips Ahoy brings back mascot after 6 years to promote mashup flavors

  March 12, 2020

• Acura cancels March Madness push featuring real-time ad edits

  March 11, 2020

• Poise and Busy Phillips speak frankly about bladder leakage in new campaign

  March 11, 2020

• Wingstop pays fans to be walking billboards

  March 10, 2020

• Kool-Aid Man goes missing in new campaign

  March 10, 2020

• AI rejected by a growing number of marketers, study says

  March 9, 2020

• Volkswagen taps 'Succession,' 'Billions' stars for ad series on excess

  March 9, 2020

• Ancestry opens archives to celebrate the history of women's suffrage

  March 6, 2020

• Jeep leans on fans, multichannel campaign to build off-road community

  March 6, 2020

• Buffalo Wild Wings nixes experiential sleepover for March Madness

  March 5, 2020

• Godiva launches women empowerment program honoring its namesake

  March 5, 2020

• Jaguar taps James Bond credits director for new ad campaign

  March 4, 2020

• Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot

  March 4, 2020

• Victory Brewing promotes laughter amid tense times with comedy tour

  March 3, 2020

• Hefty taps world's strongest man for 1st sustainability-focused campaign

  March 3, 2020

• Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate

  March 2, 2020

• Sonic Drive-In shifts away from '2 Guys' to showcase real families

  March 2, 2020

• New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership

  Feb. 28, 2020

• The Laughing Cow wants to inspire laughter in new cross-channel push

  Feb. 28, 2020

• Skyy Vodka pilots Mindshare's private LGBTQ ad marketplace

  Feb. 27, 2020

• Dove addresses teen body image issues with mobile video series

  Feb. 27, 2020

• Nutella swaps syrup for hazelnut spread at NYC pop-up

  Feb. 26, 2020

• Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning

  Feb. 26, 2020

• Lay's teams with 'The Voice' on weekly trivia, new flavors

  Feb. 25, 2020

• Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

  Feb. 25, 2020

• KFC France jumps on buzz of Kanye West, Kim Kardashian visit

  Feb. 24, 2020

• Liquid Death water promotes recyclable packaging with demons in hell

  Feb. 24, 2020

• McDonald's beefs up branded merch with Quarter Pounder products, including scented candles

  Feb. 21, 2020

• Wayfair taps Kelly Clarkson as brand ambassador for fresh campaign

  Feb. 21, 2020

• Puma brings targeted hologram ads to car roofs for NBA All-Star game

  Feb. 20, 2020

• Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony

  Feb. 20, 2020

• Chili's wants you to 'laugh so hard you pee a little' with new campaign

  Feb. 19, 2020

• Supreme heats up Twitter with red branded Oreos

  Feb. 19, 2020

• Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series

  Feb. 18, 2020

• Domino's taps Norm from 'Cheers' to promote new pickup feature

  Feb. 18, 2020

• Kroger's self-serve ad platform addresses attribution challenge with sales data

  Feb. 14, 2020

• Sweetgreen taps celeb chef David Chang to promote new sustainable salad

  Feb. 14, 2020

• Secret adds Serena Williams' star power to gender equality push

  Feb. 13, 2020

• Sprite Ginger debuts with streetwear line, wide-ranging marketing push

  Feb. 13, 2020

• Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign

  Feb. 12, 2020

• Cascade and Sarah Michelle Gellar tease environmental friendliness of dishwashers

  Feb. 12, 2020

• Stella Artois pushes romance and experiences in Valentine's Day spot

  Feb. 11, 2020

• In-house agencies struggle to reach full potential, report says

  Feb. 11, 2020

• Mars Wrigley teams with Bumble on Valentine's Day experience in NYC

  Feb. 10, 2020

• Taco Bell names former KFC exec Nikki Lawson as brand chief

  Feb. 8, 2020

• Coca-Cola becomes title sponsor of NASCAR's esports race

  Feb. 7, 2020

• 56% of marketers think AI will negatively impact branding in 2020, study says

  Feb. 7, 2020

• Amstel Light taps Phil Mickelson as friendship matchmaker in new ad

  Feb. 6, 2020

• Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion

  Feb. 6, 2020

• 'Kraft Mac is for lovers' in Valentine's Day campaign

  Feb. 5, 2020

• Canada Goose taps Kate Upton as environmental brand ambassador

  Feb. 5, 2020

• Axe teams with Netflix's 'Sex Education' to offer dating tips

  Feb. 4, 2020

• How Coke, Reese's turned Super Bowl ads into Amazon sales after the game

  Feb. 4, 2020

• Starbucks ad inspired by transgender people testing out new names

  Feb. 3, 2020

• Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership

  Feb. 3, 2020

• Unilever increases spend on purpose-driven marketing

  Jan. 31, 2020

• Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway

  Jan. 31, 2020

• Audi's green Super Bowl ad launches broader brand rejuvenation

  Jan. 30, 2020

• Walmart's 1st Super Bowl ad touts pickup service with famous aliens

  Jan. 30, 2020

• Popeyes sells athleisure inspired by Beyoncé's Ivy Park line

  Jan. 29, 2020

• Sports sponsorship spend to increase the most in a decade, report says

  Jan. 29, 2020

• Loyalty drivers grow complex as consumers get more complicated, report says

  Jan. 28, 2020

• Planters halts #RIPeanut campaign after Kobe Bryant's death

  Jan. 28, 2020

• Doritos rebrands Post Malone as Post Limón for new product push

  Jan. 27, 2020

• Google reconsiders paid search redesign amid criticism

  Jan. 27, 2020

• Banana Republic celebrates artistic visionaries in campaign for Black History Month

  Jan. 24, 2020

• Aerie expands 'real' role model push with social contest, 8 new ambassadors

  Jan. 24, 2020

• Planters kills off Mr. Peanut, plans Super Bowl funeral ad

  Jan. 23, 2020

• Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign

  Jan. 23, 2020

• Ford focuses on black women with 'Built Phenomenally' campaign

  Jan. 22, 2020

• Smirnoff splashes into seltzer sector with 'The Bachelor' tie-up

  Jan. 22, 2020

• Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push

  Jan. 21, 2020

• Volvo ties car sweepstakes to a safety happening during the Super Bowl

  Jan. 21, 2020

• Cheetos kicks off 2020 master brand campaign with Super Bowl spot

  Jan. 17, 2020

• Saucony buys digital Super Bowl spot focused on sustainability

  Jan. 17, 2020

• Heineken enlists James Bond to push non-alcoholic beer

  Jan. 16, 2020

• Busch cuts beer price based on Midwest snowfall

  Jan. 16, 2020

• Under Armour taps celebrity athletes for global ad campaign

  Jan. 15, 2020

• M&M's rolls out red carpet for special Oscars packaging

  Jan. 15, 2020

• Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad

  Jan. 14, 2020

• Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich

  Jan. 14, 2020

• Consumers trust USPS, Amazon and Google more than any other brands

  Jan. 13, 2020

• Microsoft introduces new ad tools for retailers at NRF

  Jan. 13, 2020

• Planet Fitness' 2020 spot takes the 'bullfit' out of exercise

  Jan. 10, 2020

• P&G sponsors launch of Seneca Women's female-focused podcast network

  Jan. 10, 2020

• Heinz uncaps new HoneyRacha condiment as part of Super Bowl play

  Jan. 9, 2020

• What were the most empowering, funniest and coolest video ads of 2019?

  Jan. 9, 2020

• Mastercard adds brand melody to original pop song

  Jan. 8, 2020

• Ad-supported streaming could benefit as consumers balk at subscription costs, study says

  Jan. 8, 2020

• Oscar Mayer seeks 'Hotdogger' brand ambassadors for national Wienermobile tour

  Jan. 7, 2020

• Cadillac, Amazon showcase cloud-based car shopping concept at CES

  Jan. 7, 2020

• Walmart debuts self-serve ad platform, enhanced targeting tools

  Jan. 6, 2020

• Secret's Golden Globe spot extends female empowerment theme with original music

  Jan. 6, 2020

• Cadent acquires 4Info to beef up cross-screen targeting

  Jan. 3, 2020

• Atkins extends Rob Lowe deal with 'Any Questions?' series

  Jan. 3, 2020

• Booking.com campaign pushes New Year's resolution-themed travel

  Jan. 2, 2020

• Miller64 taps into Dry January trend to win over millennials

  Jan. 2, 2020

• Bud Light Seltzer arrives early in Seltzer, PA

  Dec. 23, 2019

• House privacy proposal would limit how Facebook, Google handle data

  Dec. 23, 2019

• Google tops Facebook in driving early holiday traffic to retail sites, study finds

  Dec. 20, 2019

• Budweiser resurrects classic 'Whassup' ad on Instagram Stories

  Dec. 20, 2019

• Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson

  Dec. 19, 2019

• Cheez-It kicks off Twitter contest for college football playoffs

  Dec. 19, 2019

• Burger King dishes free Impossible Whoppers to delayed holiday flyers

  Dec. 18, 2019

• Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign

  Dec. 18, 2019

• Super Bowl spots and celebs lead YouTube's top ads of 2019

  Dec. 17, 2019

• Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A

  Dec. 17, 2019

• Report: Amazon cuts Dataxu's access to Fire TV inventory

  Dec. 16, 2019

• New AVOD services in 2020 will bring more ad inventory, report says

  Dec. 16, 2019

• Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching

  Dec. 13, 2019

• Conductor buys content firm back from WeWork

  Dec. 13, 2019

• ARF: Different approaches to data cause tension on marketing teams, limiting quality

  Dec. 12, 2019

• Popeyes rides chicken sandwich buzz with ugly sweater

  Dec. 12, 2019

• SodaStream parodies ASMR videos with Jonathan Van Ness

  Dec. 11, 2019

• Vizio creates new business unit to sell ads directly to marketers

  Dec. 11, 2019

• Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf

  Dec. 10, 2019

• Smirnoff dreams up fake home goods partnership for gag gift

  Dec. 10, 2019

• Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot

  Dec. 9, 2019

• Torrid targets curvy consumers with confidence-centered video series

  Dec. 9, 2019