Dianna Christie

337 articles by Dianna Christie

• Video impressions rose 40% on CTV platforms in Q2, study says

  Aug. 21, 2020

• Rice Krispies' personalized packaging looks to spread love as kids face uncertain school year

  Aug. 21, 2020

• Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh

  Aug. 20, 2020

• Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom

  Aug. 20, 2020

• Stella Artois brings five-star hotel service to homebodies

  Aug. 19, 2020

• Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich

  Aug. 19, 2020

• Mtn Dew encourages consumers to head outdoors with new sweepstakes

  Aug. 18, 2020

• Corona taps Snoop Dogg for first campaign unifying family of brands

  Aug. 18, 2020

• Good Humor enlists The RZA to address ice cream truck jingle's problematic past

  Aug. 17, 2020

• Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

  Aug. 17, 2020

• Bodyarmor teams with US Tennis Association ahead of Open this month

  Aug. 14, 2020

• HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

  Aug. 14, 2020

• TikTok inks 3-year deal with New York Yankees

  Aug. 13, 2020

• Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds

  Aug. 13, 2020

• Sour Patch Kids picks NYC for first retail store

  Aug. 12, 2020

• Last Blockbuster location will host '90s-themed sleepover through Airbnb

  Aug. 12, 2020

• Adobe spotlights, supports diverse creative voices across digital and film

  Aug. 11, 2020

• Dunkin' offers up branded RV in social media sweepstakes

  Aug. 11, 2020

• LG showcases new Velvet 5G phone in documentary film series

  Aug. 10, 2020

• Subaru shows real California wildfire footage in new cause marketing ad

  Aug. 10, 2020

• Peloton restructures marketing around 2 new leadership roles

  Aug. 7, 2020

• Bagel Bites' first ad campaign in decades stirs pop cultural debates

  Aug. 7, 2020

• 71% of marketers expect virtual events to continue beyond 2020, survey finds

  Aug. 6, 2020

• Jose Cuervo taps Lil Dicky to host first episode of live YouTube series

  Aug. 6, 2020

• Apple marketing chief Phil Schiller steps back

  Aug. 5, 2020

• Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents

  Aug. 5, 2020

• Brands continue to lean heavily on programmatic advertising, IAB says

  Aug. 4, 2020

• Chipotle debuts branded apparel dyed with recycled avocados

  Aug. 4, 2020

• Domino's promotes Art D'Elia to marketing chief

  Aug. 3, 2020

• BuzzFeed goes DTC with content-driven commerce deal

  Aug. 3, 2020

• 62% of agencies will ramp up video production after readjusting to WFH demands

  July 28, 2020

• 45% of consumers have changed brand preferences during pandemic, study finds

  July 27, 2020

• Burger King celebrates Christmas in July in new campaign

  July 24, 2020

• NBCU's Syfy channel to host shoppable TV special

  July 24, 2020

• Ball Park hot dogs' social media push helps out-of-work stadium vendors

  July 23, 2020

• HP eyes WFH creatives with 1st global campaign for Z computers

  July 23, 2020

• Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day

  July 22, 2020

• Quaker Chewy creates online summer camp site

  July 22, 2020

• Kia Motors gears up blockbuster-like video ad to flaunt vehicles

  July 21, 2020

• Back-to-school advertising activity drops 50% from last year, study says

  July 21, 2020

• TNT teams with iconic NYC businesses to promote 'The Alienist'

  July 20, 2020

• Mtn Dew creates stimulus package to support hunting and fishing

  July 20, 2020

• Old Spice embraces shaggy quarantine hair with humorous videos, influencers

  July 17, 2020

• 65% of Americans think brands should take a stand against racism, study says

  July 17, 2020

• Dunkin' commits to P&G cleaning products to lure customers back inside

  July 16, 2020

• Doritos kicks off football's return with UGC compilation ad

  July 16, 2020

• NBA, Sprite find more reward than risk with BLM ads, study says

  July 15, 2020

• Country Time offers stimulus checks to closed lemonade stand owners

  July 15, 2020

• Busch pays homage to tech keynotes to promote apple-flavored beer

  July 14, 2020

• Majority of consumers won't return to economic activities for 1 month or longer, survey finds

  July 14, 2020

• Impossible Foods teams with Colin Kaepernick's nonprofit

  July 13, 2020

• Facebook considers political ad ban through November

  July 13, 2020

• Starbucks leads in forging emotional connections among fast food brands, study says

  July 10, 2020

• Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots

  July 10, 2020

• Tampax taps Amy Schumer for 'edu-tainment' videos about periods

  July 9, 2020

• Stella Artois' dreamy new spot embraces summer personas

  July 9, 2020

• Budweiser cuts beer prices based on St. Louis heat waves

  July 8, 2020

• WPP's GroupM launches multicultural marketplace with 300 vetted publishers

  July 8, 2020

• Pandemic-related WFH policies spur burnout for 73% of marketers

  July 7, 2020

• Activia uncaps fresh brand image with diverse campaign on gut health

  July 7, 2020

• Ads for purpose, product topped Q2's most empowering ranking

  July 6, 2020

• Walmart hosts virtual summer camp, drive-in movies to keep families entertained

  July 6, 2020

• Report: Nike drops digital media agency Razorfish

  July 2, 2020

• Coca-Cola encourages shared meals in 1st ad since pandemic pause

  July 2, 2020

• New Balance celebrates soccer subcultures in YouTube docuseries

  July 1, 2020

• Netflix strengthens C-suite with Bozoma Saint John as new CMO

  July 1, 2020

• Amazon's brand value tops $400B, while TikTok debuts on top 100

  June 30, 2020

• Bud Light teams with fashion stylist Darryl Brown's Midwest Kids brand for capsule collection

  June 30, 2020

• Burger King hires Ellie Doty as first-ever North American CMO

  June 29, 2020

• Beverage makers disproportionately market sugary beverages to Black, Hispanic youth

  June 29, 2020

• ANA: Marketers believe innovation drives brand growth, but many don't have time for it

  June 26, 2020

• Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'

  June 26, 2020

• Brands blocking ads on Black Lives Matter-related keywords draws criticism

  June 25, 2020

• Domino's creates Rain Check Registry for couples whose weddings were cancelled

  June 25, 2020

• Goldman Sachs hires AT&T chief brand officer Fiona Carter as 1st CMO

  June 24, 2020

• Chrysler uses parenting humor, remote filming in new Pacifica video ad

  June 24, 2020

• McDonald's, P&G wade into 'danger zone' with Black Lives Matters ads, study says

  June 23, 2020

• Google's 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

  June 23, 2020

• Marketers invested in digital tools were quicker to pivot when pandemic hit, study says

  June 22, 2020

• P&G's new video 'The Pause' addresses LGBTQ bias

  June 22, 2020

• Pandemic personas include careful optimists and remiss pessimists, study says

  June 19, 2020

• Samuel Adams celebrates Pride with GLAAD partnership, video series

  June 19, 2020

• WPP commits $10M to accelerate timeline for eliminating racism in advertising

  June 18, 2020

• Heinz unifies core products with 1st master brand refresh

  June 18, 2020

• Jack Daniel's celebrates Pride with drag brunch video series

  June 17, 2020

• Busch gives fans 'golden ticket' to outdoors with puzzle contest

  June 17, 2020

• Room & Board lifts conversion rate 80% with AI personalization

  June 16, 2020

• The Macallan's e-commerce boutique fulfills orders from local retailers

  June 16, 2020

• Global ad marketplace to drop 7% this year, rebound next year, Magna says

  June 15, 2020

• Disney+ surges from last to 1st place in 'most beloved brands' this spring

  June 15, 2020

• 2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM

  June 12, 2020

• Volkswagen overhauls marketing after backlash from racist ad

  June 12, 2020

• Big advertisers demand delay to TV upfronts, broader media buying changes

  June 11, 2020

• Kantar: Consumers want brands to take stance on social issues, but demographic divides remain

  June 11, 2020

• Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs

  June 10, 2020

• McDonald's names global CMO after 11-month vacancy

  June 10, 2020

• Dunkin' flexes advertising muscle in 1st national recruitment campaign

  June 9, 2020

• Roku teams with Kroger to integrate shopper data and streaming TV ads

  June 9, 2020

• 51% of marketing professionals expect virtual events to stick around, survey finds

  June 8, 2020

• Vita Coco pens love letter to NYC bodegas in new OOH campaign

  June 8, 2020

• Ben & Jerry's calls to dismantle white supremacy

  June 5, 2020

• Coca-Cola eyes streaming, real-time content production in marketing restart

  June 5, 2020

• McDonald's names victims of police brutality, racist violence in new ad

  June 4, 2020

• 66% of marketers expect to increase programmatic ad spending, survey finds

  June 4, 2020

• Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study

  June 3, 2020

• KFC Canada bets on AI analytics for deeper insights across functions

  June 3, 2020

• AB InBev supports global bar partners with localized social ads

  June 2, 2020

• 1-800-Flowers CMO on how to fertilize connections as consumer needs change

  June 2, 2020

• Product ads are top performers among non-COVID-19 spots, study finds

  June 2, 2020

• Popeyes refreshes brand identity, pilots store redesign

  June 1, 2020

• Nike calls on America to confront racism in new video

  June 1, 2020

• Truly Hard Seltzer celebrates Pride with OOH, social campaign

  May 29, 2020

• Dunkin' declares support for The Donut Party in nod to election year

  May 29, 2020

• CMOs became a more diverse group in 2019, study says

  May 28, 2020

• Burger King celebrates employees with customer thank yous

  May 28, 2020

• Busch Beer unveils corn cans, NASCAR tie-in for farmer relief

  May 27, 2020

• Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

  May 27, 2020

• United Airlines debuts cleaning protocols with Clorox to lure back flyers

  May 26, 2020

• Budweiser honors healthcare workers and military heroes in new campaign

  May 26, 2020

• Walmart flips associate's hopeful poem into new video ad

  May 22, 2020

• Mazda brings playable concept car to PlayStation, esports series

  May 22, 2020

• Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

  May 21, 2020

• Bodyarmor's new campaign may signal a return to OOH post-pandemic

  May 21, 2020

• 75% of ANA members have diversity plans, but only 40% apply them to marketing

  May 20, 2020

• Mastercard brings Priceless experiences lineup online

  May 20, 2020

• Sameness, exploitation sets in for COVID-19 ads, study says

  May 19, 2020

• Chex Mix reboots branded video game from the '90s

  May 19, 2020

• Lowe's helps 'American Idol' singers build home stages for season finale

  May 18, 2020

• Google Chrome update blocking resource-depleting ads goes live, sowing confusion

  May 18, 2020

• 3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts

  May 15, 2020

• M&M's crowdsources next TV spot via virtual coloring book

  May 15, 2020

• 1-800-Flowers debuts social support group portal

  May 14, 2020

• Bud Light updates vintage ads in new social distancing spots

  May 14, 2020

• Companies' behavior mid-pandemic influences future brand loyalty, survey finds

  May 13, 2020

• Coke's leading marketing executive in North America is retiring

  May 13, 2020

• 52% of advertisers plan to increase spending this summer, survey finds

  May 12, 2020

• Chips Ahoy, Sour Patch Kids team up to host virtual prom

  May 12, 2020

• Pedigree supports contactless pet adoption with Zoom tie-in

  May 11, 2020

• Grey Goose hires bartenders for video mixology series

  May 11, 2020

• PepsiCo spotlights essential workers in new 'Stronger Together' platform

  May 7, 2020

• Consumers tire of COVID-19-related ads, survey finds

  May 7, 2020

• Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

  May 6, 2020

• Bud Light Seltzer kicks off summer with virtual concert series

  May 6, 2020

• Jared hosts virtual weddings with #LoveCantWait TV, social campaign

  May 5, 2020

• Clorox refreshes ad strategy with digital media shift, $50M budget increase

  May 5, 2020

• Ads around COVID-19 work better within news media, study finds

  May 4, 2020

• Campbell Soup inspires home cooks with new tie-in on Group Nine sites

  May 4, 2020

• Liquid Death water riffs on haters' comments with metal album

  May 1, 2020

• Shoppers prefer brands over private labels in current economic slowdown, study says

  May 1, 2020

• NFL expands streaming partnership with Amazon

  April 30, 2020

• Avocados From Mexico campaign celebrates at-home Cinco de Mayo

  April 30, 2020

• PepsiCo trims 'nonessential' marketing spend while focusing on growth areas

  April 29, 2020

• Coors Light boosts morale with new ads, free beer in 'sucky times'

  April 29, 2020

• Local ad revenue forecast contracts 10.6% due to coronavirus, study says

  April 28, 2020

• Hilton, Marriott ramp up cleaning measures as quarantine mandates relax

  April 28, 2020

• Miller High Life helps couples get married at home

  April 27, 2020

• American Airlines' ad signals return to brand-building

  April 27, 2020

• Honda sponsors esports matchups between NHL players

  April 24, 2020

• Budweiser resurrects 'Whassup' tagline for Salvation Army ad

  April 24, 2020

• Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights

  April 23, 2020

• Stella Artois raises funds for local bars to remind consumers 'there's always an after'

  April 23, 2020

• Popeyes drops 'NOLA STRONG' merch, menu box to support New Orleans

  April 22, 2020

• Oscar Mayer looks to keep cookout season alive with socially distant barbecues

  April 22, 2020

• GroupM shuts down retail specialist agency Triad

  April 21, 2020

• Natural Light dishes out free brews to fans who file taxes via TaxAct

  April 21, 2020

• NBA teams with Microsoft on gamified streaming service

  April 20, 2020

• Foot Locker's Champs Sports, Eastbay build community around student athletes

  April 20, 2020

• BMW's esports marketing undergoes 'major expansion' amid coronavirus

  April 17, 2020

• P&G's Aussie sponsors virtual college graduation

  April 17, 2020

• Busch promises year of beer to 250 couples who change wedding plans

  April 16, 2020

• Report: Amazon cuts affiliate commissions across categories

  April 16, 2020

• Fiat Chrysler sponsors virtual concert series on Facebook Live

  April 15, 2020

• ADT taps user-generated videos for TV, social media push

  April 15, 2020

• Target sponsors Disney's new Friday Night Movie series

  April 14, 2020

• Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says

  April 14, 2020

• Frito-Lay's internally produced ad highlights virus response efforts

  April 13, 2020

• Natural Light hosts virtual college graduation on Facebook Live

  April 13, 2020

• Burger King encourages people to be heroes by staying home

  April 9, 2020

• Toyota ad celebrates 'Modern Family' finale and 11 seasons of brand integrations

  April 9, 2020

• CNN acquires Canopy, maker of personalized news app Tonic

  April 8, 2020

• Nathan's Famous upgrades tech, adds geotargeting and digital ordering

  April 8, 2020

• Report: Amazon pulls third-party vendors from affiliate program

  April 7, 2020

• Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief

  April 7, 2020

• Essence hosts virtual wellness event to reach people in lockdown

  April 6, 2020

• Shaquille O'Neal ads drive engagement for Papa John's

  April 6, 2020

• CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability

  April 3, 2020

• Report: Walmart suspends affiliate program with MagicLinks, Rakuten

  April 3, 2020

• Stella Artois taps 'Love Is Blind' stars to talk romance on Instagram Live

  April 2, 2020

• HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor

  April 2, 2020

• Gartner: 65% of CMOs are preparing for budget cuts

  April 1, 2020

• Lowe's supplies inspiration for DIY signs to thank healthcare workers

  April 1, 2020

• Hasbro supports families staying indoors with new online resources

  March 31, 2020

• DTC coffee brand Trade brews virtual meetup in new video ad

  March 31, 2020

• Chipotle turns Challenger Series into virtual gaming tournament

  March 30, 2020

• ANA forms committee to address coronavirus-related marketing issues

  March 30, 2020

• Magna: Digital ad sales will dip 2% in H1 and rebound in H2

  March 27, 2020

• Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents

  March 27, 2020

• G Fuel expands partnership with FaZe Clan esports team

  March 26, 2020

• 76% of viewers willing to watch ads for free video streaming, study finds

  March 26, 2020

• Unilever may help finance smaller agencies during pandemic

  March 25, 2020

• Coca-Cola pauses all marketing in Great Britain

  March 25, 2020

• Olympics postponement brings confusion to an already nervous ad industry

  March 24, 2020

• 4As: 56% of consumers interested in brands' COVID-19 initiatives

  March 24, 2020

• Ford, Guinness coronavirus-related ads score well with general population, study says

  March 23, 2020

• Toyota, Hyundai pivot to ads sharing optimistic message

  March 23, 2020

• Global ad spend growth retracts in response to coronavirus, eMarketer says

  March 20, 2020

• HTC pivots to host annual conference in VR

  March 20, 2020

• 65% of advertising professionals fear layoffs from pandemic, report finds

  March 19, 2020

• Hyundai celebrates boundary-pushing Gen Z, millennials in new Elantra campaign

  March 19, 2020

• Ad Council teams with government, media networks on coronavirus PSAs

  March 18, 2020

• Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads

  March 18, 2020

• Coronavirus impacts how people shop and search online, study finds

  March 17, 2020

• Only 12% of marketers say content programs reach the right audience, study finds

  March 17, 2020

• Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign

  March 16, 2020

• Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots

  March 16, 2020

• American Kennel Club launches 1st national digital campaign

  March 13, 2020

• KFC pulls 'finger lickin' ads in UK amid coronavirus concerns

  March 13, 2020

• Nintendo Switch, American Family ranked 'most beloved brands'

  March 12, 2020

• Chips Ahoy brings back mascot after 6 years to promote mashup flavors

  March 12, 2020

• Acura cancels March Madness push featuring real-time ad edits

  March 11, 2020

• Poise and Busy Phillips speak frankly about bladder leakage in new campaign

  March 11, 2020

• Wingstop pays fans to be walking billboards

  March 10, 2020

• Kool-Aid Man goes missing in new campaign

  March 10, 2020

• AI rejected by a growing number of marketers, study says

  March 9, 2020

• Volkswagen taps 'Succession,' 'Billions' stars for ad series on excess

  March 9, 2020

• Ancestry opens archives to celebrate the history of women's suffrage

  March 6, 2020

• Jeep leans on fans, multichannel campaign to build off-road community

  March 6, 2020

• Buffalo Wild Wings nixes experiential sleepover for March Madness

  March 5, 2020

• Godiva launches women empowerment program honoring its namesake

  March 5, 2020

• Jaguar taps James Bond credits director for new ad campaign

  March 4, 2020

• Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot

  March 4, 2020

• Victory Brewing promotes laughter amid tense times with comedy tour

  March 3, 2020

• Hefty taps world's strongest man for 1st sustainability-focused campaign

  March 3, 2020

• Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate

  March 2, 2020

• Sonic Drive-In shifts away from '2 Guys' to showcase real families

  March 2, 2020

• New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership

  Feb. 28, 2020

• The Laughing Cow wants to inspire laughter in new cross-channel push

  Feb. 28, 2020

• Skyy Vodka pilots Mindshare's private LGBTQ ad marketplace

  Feb. 27, 2020

• Dove addresses teen body image issues with mobile video series

  Feb. 27, 2020

• Nutella swaps syrup for hazelnut spread at NYC pop-up

  Feb. 26, 2020

• Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning

  Feb. 26, 2020

• Lay's teams with 'The Voice' on weekly trivia, new flavors

  Feb. 25, 2020

• Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

  Feb. 25, 2020

• KFC France jumps on buzz of Kanye West, Kim Kardashian visit

  Feb. 24, 2020

• Liquid Death water promotes recyclable packaging with demons in hell

  Feb. 24, 2020

• McDonald's beefs up branded merch with Quarter Pounder products, including scented candles

  Feb. 21, 2020

• Wayfair taps Kelly Clarkson as brand ambassador for fresh campaign

  Feb. 21, 2020

• Puma brings targeted hologram ads to car roofs for NBA All-Star game

  Feb. 20, 2020

• Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony

  Feb. 20, 2020

• Chili's wants you to 'laugh so hard you pee a little' with new campaign

  Feb. 19, 2020

• Supreme heats up Twitter with red branded Oreos

  Feb. 19, 2020

• Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series

  Feb. 18, 2020

• Domino's taps Norm from 'Cheers' to promote new pickup feature

  Feb. 18, 2020

• Kroger's self-serve ad platform addresses attribution challenge with sales data

  Feb. 14, 2020

• Sweetgreen taps celeb chef David Chang to promote new sustainable salad

  Feb. 14, 2020

• Secret adds Serena Williams' star power to gender equality push

  Feb. 13, 2020

• Sprite Ginger debuts with streetwear line, wide-ranging marketing push

  Feb. 13, 2020

• Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign

  Feb. 12, 2020

• Cascade and Sarah Michelle Gellar tease environmental friendliness of dishwashers

  Feb. 12, 2020

• Stella Artois pushes romance and experiences in Valentine's Day spot

  Feb. 11, 2020

• In-house agencies struggle to reach full potential, report says

  Feb. 11, 2020

• Mars Wrigley teams with Bumble on Valentine's Day experience in NYC

  Feb. 10, 2020

• Taco Bell names former KFC exec Nikki Lawson as brand chief

  Feb. 8, 2020

• Coca-Cola becomes title sponsor of NASCAR's esports race

  Feb. 7, 2020

• 56% of marketers think AI will negatively impact branding in 2020, study says

  Feb. 7, 2020

• Amstel Light taps Phil Mickelson as friendship matchmaker in new ad

  Feb. 6, 2020

• Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion

  Feb. 6, 2020

• 'Kraft Mac is for lovers' in Valentine's Day campaign

  Feb. 5, 2020

• Canada Goose taps Kate Upton as environmental brand ambassador

  Feb. 5, 2020

• Axe teams with Netflix's 'Sex Education' to offer dating tips

  Feb. 4, 2020

• How Coke, Reese's turned Super Bowl ads into Amazon sales after the game

  Feb. 4, 2020

• Starbucks ad inspired by transgender people testing out new names

  Feb. 3, 2020

• Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership

  Feb. 3, 2020

• Unilever increases spend on purpose-driven marketing

  Jan. 31, 2020

• Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway

  Jan. 31, 2020

• Audi's green Super Bowl ad launches broader brand rejuvenation

  Jan. 30, 2020

• Walmart's 1st Super Bowl ad touts pickup service with famous aliens

  Jan. 30, 2020

• Popeyes sells athleisure inspired by Beyoncé's Ivy Park line

  Jan. 29, 2020

• Sports sponsorship spend to increase the most in a decade, report says

  Jan. 29, 2020

• Loyalty drivers grow complex as consumers get more complicated, report says

  Jan. 28, 2020

• Planters halts #RIPeanut campaign after Kobe Bryant's death

  Jan. 28, 2020

• Doritos rebrands Post Malone as Post Limón for new product push

  Jan. 27, 2020

• Google reconsiders paid search redesign amid criticism

  Jan. 27, 2020

• Banana Republic celebrates artistic visionaries in campaign for Black History Month

  Jan. 24, 2020

• Aerie expands 'real' role model push with social contest, 8 new ambassadors

  Jan. 24, 2020

• Planters kills off Mr. Peanut, plans Super Bowl funeral ad

  Jan. 23, 2020

• Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign

  Jan. 23, 2020

• Ford focuses on black women with 'Built Phenomenally' campaign

  Jan. 22, 2020

• Smirnoff splashes into seltzer sector with 'The Bachelor' tie-up

  Jan. 22, 2020

• Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push

  Jan. 21, 2020

• Volvo ties car sweepstakes to a safety happening during the Super Bowl

  Jan. 21, 2020

• Cheetos kicks off 2020 master brand campaign with Super Bowl spot

  Jan. 17, 2020

• Saucony buys digital Super Bowl spot focused on sustainability

  Jan. 17, 2020

• Heineken enlists James Bond to push non-alcoholic beer

  Jan. 16, 2020

• Busch cuts beer price based on Midwest snowfall

  Jan. 16, 2020

• Under Armour taps celebrity athletes for global ad campaign

  Jan. 15, 2020

• M&M's rolls out red carpet for special Oscars packaging

  Jan. 15, 2020

• Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad

  Jan. 14, 2020

• Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich

  Jan. 14, 2020

• Consumers trust USPS, Amazon and Google more than any other brands

  Jan. 13, 2020

• Microsoft introduces new ad tools for retailers at NRF

  Jan. 13, 2020

• Planet Fitness' 2020 spot takes the 'bullfit' out of exercise

  Jan. 10, 2020

• P&G sponsors launch of Seneca Women's female-focused podcast network

  Jan. 10, 2020

• Heinz uncaps new HoneyRacha condiment as part of Super Bowl play

  Jan. 9, 2020

• What were the most empowering, funniest and coolest video ads of 2019?

  Jan. 9, 2020

• Mastercard adds brand melody to original pop song

  Jan. 8, 2020

• Ad-supported streaming could benefit as consumers balk at subscription costs, study says

  Jan. 8, 2020

• Oscar Mayer seeks 'Hotdogger' brand ambassadors for national Wienermobile tour

  Jan. 7, 2020

• Cadillac, Amazon showcase cloud-based car shopping concept at CES

  Jan. 7, 2020

• Walmart debuts self-serve ad platform, enhanced targeting tools

  Jan. 6, 2020

• Secret's Golden Globe spot extends female empowerment theme with original music

  Jan. 6, 2020

• Cadent acquires 4Info to beef up cross-screen targeting

  Jan. 3, 2020

• Atkins extends Rob Lowe deal with 'Any Questions?' series

  Jan. 3, 2020

• Booking.com campaign pushes New Year's resolution-themed travel

  Jan. 2, 2020

• Miller64 taps into Dry January trend to win over millennials

  Jan. 2, 2020

• Bud Light Seltzer arrives early in Seltzer, PA

  Dec. 23, 2019

• House privacy proposal would limit how Facebook, Google handle data

  Dec. 23, 2019

• Google tops Facebook in driving early holiday traffic to retail sites, study finds

  Dec. 20, 2019

• Budweiser resurrects classic 'Whassup' ad on Instagram Stories

  Dec. 20, 2019

• Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson

  Dec. 19, 2019

• Cheez-It kicks off Twitter contest for college football playoffs

  Dec. 19, 2019

• Burger King dishes free Impossible Whoppers to delayed holiday flyers

  Dec. 18, 2019

• Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign

  Dec. 18, 2019

• Super Bowl spots and celebs lead YouTube's top ads of 2019

  Dec. 17, 2019

• Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A

  Dec. 17, 2019

• Report: Amazon cuts Dataxu's access to Fire TV inventory

  Dec. 16, 2019

• New AVOD services in 2020 will bring more ad inventory, report says

  Dec. 16, 2019

• Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching

  Dec. 13, 2019

• Conductor buys content firm back from WeWork

  Dec. 13, 2019

• ARF: Different approaches to data cause tension on marketing teams, limiting quality

  Dec. 12, 2019

• Popeyes rides chicken sandwich buzz with ugly sweater

  Dec. 12, 2019

• SodaStream parodies ASMR videos with Jonathan Van Ness

  Dec. 11, 2019

• Vizio creates new business unit to sell ads directly to marketers

  Dec. 11, 2019

• Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf

  Dec. 10, 2019

• Smirnoff dreams up fake home goods partnership for gag gift

  Dec. 10, 2019

• Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot

  Dec. 9, 2019

• Torrid targets curvy consumers with confidence-centered video series

  Dec. 9, 2019