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Dianna Christie

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275 articles by Dianna Christie

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Report: Nike drops digital media agency Razorfish
July 2, 2020
Coca-Cola encourages shared meals in 1st ad since pandemic pause
July 2, 2020
New Balance celebrates soccer subcultures in YouTube docuseries
July 1, 2020
Netflix strengthens C-suite with Bozoma Saint John as new CMO
July 1, 2020
Amazon's brand value tops $400B, while TikTok debuts on top 100
June 30, 2020
Bud Light teams with fashion stylist Darryl Brown's Midwest Kids brand for capsule collection
June 30, 2020
Burger King hires Ellie Doty as first-ever North American CMO
June 29, 2020
Beverage makers disproportionately market sugary beverages to Black, Hispanic youth
June 29, 2020
ANA: Marketers believe innovation drives brand growth, but many don't have time for it
June 26, 2020
Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'
June 26, 2020
Brands blocking ads on Black Lives Matter-related keywords draws criticism
June 25, 2020
Domino's creates Rain Check Registry for couples whose weddings were cancelled
June 25, 2020
Goldman Sachs hires AT&T chief brand officer Fiona Carter as 1st CMO
June 24, 2020
Chrysler uses parenting humor, remote filming in new Pacifica video ad
June 24, 2020
McDonald's, P&G wade into 'danger zone' with Black Lives Matters ads, study says
June 23, 2020
Google's 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says
June 23, 2020
Marketers invested in digital tools were quicker to pivot when pandemic hit, study says
June 22, 2020
P&G's new video 'The Pause' addresses LGBTQ bias
June 22, 2020
Pandemic personas include careful optimists and remiss pessimists, study says
June 19, 2020
Samuel Adams celebrates Pride with GLAAD partnership, video series
June 19, 2020
WPP commits $10M to accelerate timeline for eliminating racism in advertising
June 18, 2020
Heinz unifies core products with 1st master brand refresh
June 18, 2020
Jack Daniel's celebrates Pride with drag brunch video series
June 17, 2020
Busch gives fans 'golden ticket' to outdoors with puzzle contest
June 17, 2020
Room & Board lifts conversion rate 80% with AI personalization
June 16, 2020
The Macallan's e-commerce boutique fulfills orders from local retailers
June 16, 2020
Global ad marketplace to drop 7% this year, rebound next year, Magna says
June 15, 2020
Disney+ surges from last to 1st place in 'most beloved brands' this spring
June 15, 2020
2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM
June 12, 2020
Volkswagen overhauls marketing after backlash from racist ad
June 12, 2020
Big advertisers demand delay to TV upfronts, broader media buying changes
June 11, 2020
Kantar: Consumers want brands to take stance on social issues, but demographic divides remain
June 11, 2020
Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs
June 10, 2020
McDonald's names global CMO after 11-month vacancy
June 10, 2020
Dunkin' flexes advertising muscle in 1st national recruitment campaign
June 9, 2020
Roku teams with Kroger to integrate shopper data and streaming TV ads
June 9, 2020
51% of marketing professionals expect virtual events to stick around, survey finds
June 8, 2020
Vita Coco pens love letter to NYC bodegas in new OOH campaign
June 8, 2020
Ben & Jerry's calls to dismantle white supremacy
June 5, 2020
Coca-Cola eyes streaming, real-time content production in marketing restart
June 5, 2020
McDonald's names victims of police brutality, racist violence in new ad
June 4, 2020
66% of marketers expect to increase programmatic ad spending, survey finds
June 4, 2020
Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study
June 3, 2020
KFC Canada bets on AI analytics for deeper insights across functions
June 3, 2020
AB InBev supports global bar partners with localized social ads
June 2, 2020
1-800-Flowers CMO on how to fertilize connections as consumer needs change
June 2, 2020
Product ads are top performers among non-COVID-19 spots, study finds
June 2, 2020
Popeyes refreshes brand identity, pilots store redesign
June 1, 2020
Nike calls on America to confront racism in new video
June 1, 2020
Truly Hard Seltzer celebrates Pride with OOH, social campaign
May 29, 2020
Dunkin' declares support for The Donut Party in nod to election year
May 29, 2020
CMOs became a more diverse group in 2019, study says
May 28, 2020
Burger King celebrates employees with customer thank yous
May 28, 2020
Busch Beer unveils corn cans, NASCAR tie-in for farmer relief
May 27, 2020
Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in
May 27, 2020
United Airlines debuts cleaning protocols with Clorox to lure back flyers
May 26, 2020
Budweiser honors healthcare workers and military heroes in new campaign
May 26, 2020
Walmart flips associate's hopeful poem into new video ad
May 22, 2020
Mazda brings playable concept car to PlayStation, esports series
May 22, 2020
Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match
May 21, 2020
Bodyarmor's new campaign may signal a return to OOH post-pandemic
May 21, 2020
75% of ANA members have diversity plans, but only 40% apply them to marketing
May 20, 2020
Mastercard brings Priceless experiences lineup online
May 20, 2020
Sameness, exploitation sets in for COVID-19 ads, study says
May 19, 2020
Chex Mix reboots branded video game from the '90s
May 19, 2020
Lowe's helps 'American Idol' singers build home stages for season finale
May 18, 2020
Chrome to block resource-depleting ads
May 18, 2020
3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts
May 15, 2020
M&M's crowdsources next TV spot via virtual coloring book
May 15, 2020
1-800-Flowers debuts social support group portal
May 14, 2020
Bud Light updates vintage ads in new social distancing spots
May 14, 2020
Companies' behavior mid-pandemic influences future brand loyalty, survey finds
May 13, 2020
Coke's leading marketing executive in North America is retiring
May 13, 2020
52% of advertisers plan to increase spending this summer, survey finds
May 12, 2020
Chips Ahoy, Sour Patch Kids team up to host virtual prom
May 12, 2020
Pedigree supports contactless pet adoption with Zoom tie-in
May 11, 2020
Grey Goose hires bartenders for video mixology series
May 11, 2020
PepsiCo spotlights essential workers in new 'Stronger Together' platform
May 7, 2020
Consumers tire of COVID-19-related ads, survey finds
May 7, 2020
Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus
May 6, 2020
Bud Light Seltzer kicks off summer with virtual concert series
May 6, 2020
Jared hosts virtual weddings with #LoveCantWait TV, social campaign
May 5, 2020
Clorox refreshes ad strategy with digital media shift, $50M budget increase
May 5, 2020
Ads around COVID-19 work better within news media, study finds
May 4, 2020
Campbell Soup inspires home cooks with new tie-in on Group Nine sites
May 4, 2020
Liquid Death water riffs on haters' comments with metal album
May 1, 2020
Shoppers prefer brands over private labels in current economic slowdown, study says
May 1, 2020
NFL expands streaming partnership with Amazon
April 30, 2020
Avocados From Mexico campaign celebrates at-home Cinco de Mayo
April 30, 2020
PepsiCo trims 'nonessential' marketing spend while focusing on growth areas
April 29, 2020
Coors Light boosts morale with new ads, free beer in 'sucky times'
April 29, 2020
Local ad revenue forecast contracts 10.6% due to coronavirus, study says
April 28, 2020
Hilton, Marriott ramp up cleaning measures as quarantine mandates relax
April 28, 2020
Miller High Life helps couples get married at home
April 27, 2020
American Airlines' ad signals return to brand-building
April 27, 2020
Honda sponsors esports matchups between NHL players
April 24, 2020
Budweiser resurrects 'Whassup' tagline for Salvation Army ad
April 24, 2020
Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights
April 23, 2020
Stella Artois raises funds for local bars to remind consumers 'there's always an after'
April 23, 2020
Popeyes drops 'NOLA STRONG' merch, menu box to support New Orleans
April 22, 2020
Oscar Mayer looks to keep cookout season alive with socially distant barbecues
April 22, 2020
GroupM shuts down retail specialist agency Triad
April 21, 2020
Natural Light dishes out free brews to fans who file taxes via TaxAct
April 21, 2020
NBA teams with Microsoft on gamified streaming service
April 20, 2020
Foot Locker's Champs Sports, Eastbay build community around student athletes
April 20, 2020
BMW's esports marketing undergoes 'major expansion' amid coronavirus
April 17, 2020
P&G's Aussie sponsors virtual college graduation
April 17, 2020
Busch promises year of beer to 250 couples who change wedding plans
April 16, 2020
Report: Amazon cuts affiliate commissions across categories
April 16, 2020
Fiat Chrysler sponsors virtual concert series on Facebook Live
April 15, 2020
ADT taps user-generated videos for TV, social media push
April 15, 2020
Target sponsors Disney's new Friday Night Movie series
April 14, 2020
Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says
April 14, 2020
Frito-Lay's internally produced ad highlights virus response efforts
April 13, 2020
Natural Light hosts virtual college graduation on Facebook Live
April 13, 2020
Burger King encourages people to be heroes by staying home
April 9, 2020
Toyota ad celebrates 'Modern Family' finale and 11 seasons of brand integrations
April 9, 2020
CNN acquires Canopy, maker of personalized news app Tonic
April 8, 2020
Nathan's Famous upgrades tech, adds geotargeting and digital ordering
April 8, 2020
Report: Amazon pulls third-party vendors from affiliate program
April 7, 2020
Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief
April 7, 2020
Essence hosts virtual wellness event to reach people in lockdown
April 6, 2020
Shaquille O'Neal ads drive engagement for Papa John's
April 6, 2020
CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability
April 3, 2020
Report: Walmart suspends affiliate program with MagicLinks, Rakuten
April 3, 2020
Stella Artois taps 'Love Is Blind' stars to talk romance on Instagram Live
April 2, 2020
HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor
April 2, 2020
Gartner: 65% of CMOs are preparing for budget cuts
April 1, 2020
Lowe's supplies inspiration for DIY signs to thank healthcare workers
April 1, 2020
Hasbro supports families staying indoors with new online resources
March 31, 2020
DTC coffee brand Trade brews virtual meetup in new video ad
March 31, 2020
Chipotle turns Challenger Series into virtual gaming tournament
March 30, 2020
ANA forms committee to address coronavirus-related marketing issues
March 30, 2020
Magna: Digital ad sales will dip 2% in H1 and rebound in H2
March 27, 2020
Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents
March 27, 2020
G Fuel expands partnership with FaZe Clan esports team
March 26, 2020
76% of viewers willing to watch ads for free video streaming, study finds
March 26, 2020
Unilever may help finance smaller agencies during pandemic
March 25, 2020
Coca-Cola pauses all marketing in Great Britain
March 25, 2020
Olympics postponement brings confusion to an already nervous ad industry
March 24, 2020
4As: 56% of consumers interested in brands' COVID-19 initiatives
March 24, 2020
Ford, Guinness coronavirus-related ads score well with general population, study says
March 23, 2020
Toyota, Hyundai pivot to ads sharing optimistic message
March 23, 2020
Global ad spend growth retracts in response to coronavirus, eMarketer says
March 20, 2020
HTC pivots to host annual conference in VR
March 20, 2020
65% of advertising professionals fear layoffs from pandemic, report finds
March 19, 2020
Hyundai celebrates boundary-pushing Gen Z, millennials in new Elantra campaign
March 19, 2020
Ad Council teams with government, media networks on coronavirus PSAs
March 18, 2020
Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads
March 18, 2020
Coronavirus impacts how people shop and search online, study finds
March 17, 2020
Only 12% of marketers say content programs reach the right audience, study finds
March 17, 2020
Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign
March 16, 2020
Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots
March 16, 2020
American Kennel Club launches 1st national digital campaign
March 13, 2020
KFC pulls 'finger lickin' ads in UK amid coronavirus concerns
March 13, 2020
Nintendo Switch, American Family ranked 'most beloved brands'
March 12, 2020
Chips Ahoy brings back mascot after 6 years to promote mashup flavors
March 12, 2020
Acura cancels March Madness push featuring real-time ad edits
March 11, 2020
Poise and Busy Phillips speak frankly about bladder leakage in new campaign
March 11, 2020
Wingstop pays fans to be walking billboards
March 10, 2020
Kool-Aid Man goes missing in new campaign
March 10, 2020
AI rejected by a growing number of marketers, study says
March 9, 2020
Volkswagen taps 'Succession,' 'Billions' stars for ad series on excess
March 9, 2020
Ancestry opens archives to celebrate the history of women's suffrage
March 6, 2020
Jeep leans on fans, multichannel campaign to build off-road community
March 6, 2020
Buffalo Wild Wings nixes experiential sleepover for March Madness
March 5, 2020
Godiva launches women empowerment program honoring its namesake
March 5, 2020
Jaguar taps James Bond credits director for new ad campaign
March 4, 2020
Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot
March 4, 2020
Victory Brewing promotes laughter amid tense times with comedy tour
March 3, 2020
Hefty taps world's strongest man for 1st sustainability-focused campaign
March 3, 2020
Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate
March 2, 2020
Sonic Drive-In shifts away from '2 Guys' to showcase real families
March 2, 2020
New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership
Feb. 28, 2020
The Laughing Cow wants to inspire laughter in new cross-channel push
Feb. 28, 2020
Skyy Vodka pilots Mindshare's private LGBTQ ad marketplace
Feb. 27, 2020
Dove addresses teen body image issues with mobile video series
Feb. 27, 2020
Nutella swaps syrup for hazelnut spread at NYC pop-up
Feb. 26, 2020
Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning
Feb. 26, 2020
Lay's teams with 'The Voice' on weekly trivia, new flavors
Feb. 25, 2020
Ikea pushes Swedish dreams in National Sleep Awareness Month promotion
Feb. 25, 2020
KFC France jumps on buzz of Kanye West, Kim Kardashian visit
Feb. 24, 2020
Liquid Death water promotes recyclable packaging with demons in hell
Feb. 24, 2020
McDonald's beefs up branded merch with Quarter Pounder products, including scented candles
Feb. 21, 2020
Wayfair taps Kelly Clarkson as brand ambassador for fresh campaign
Feb. 21, 2020
Puma brings targeted hologram ads to car roofs for NBA All-Star game
Feb. 20, 2020
Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony
Feb. 20, 2020
Chili's wants you to 'laugh so hard you pee a little' with new campaign
Feb. 19, 2020
Supreme heats up Twitter with red branded Oreos
Feb. 19, 2020
Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series
Feb. 18, 2020
Domino's taps Norm from 'Cheers' to promote new pickup feature
Feb. 18, 2020
Kroger's self-serve ad platform addresses attribution challenge with sales data
Feb. 14, 2020
Sweetgreen taps celeb chef David Chang to promote new sustainable salad
Feb. 14, 2020
Secret adds Serena Williams' star power to gender equality push
Feb. 13, 2020
Sprite Ginger debuts with streetwear line, wide-ranging marketing push
Feb. 13, 2020
Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign
Feb. 12, 2020
Cascade and Sarah Michelle Gellar tease environmental friendliness of dishwashers
Feb. 12, 2020
Stella Artois pushes romance and experiences in Valentine's Day spot
Feb. 11, 2020
In-house agencies struggle to reach full potential, report says
Feb. 11, 2020
Mars Wrigley teams with Bumble on Valentine's Day experience in NYC
Feb. 10, 2020
Taco Bell names former KFC exec Nikki Lawson as brand chief
Feb. 8, 2020
Coca-Cola becomes title sponsor of NASCAR's esports race
Feb. 7, 2020
56% of marketers think AI will negatively impact branding in 2020, study says
Feb. 7, 2020
Amstel Light taps Phil Mickelson as friendship matchmaker in new ad
Feb. 6, 2020
Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion
Feb. 6, 2020
'Kraft Mac is for lovers' in Valentine's Day campaign
Feb. 5, 2020
Canada Goose taps Kate Upton as environmental brand ambassador
Feb. 5, 2020
Axe teams with Netflix's 'Sex Education' to offer dating tips
Feb. 4, 2020
How Coke, Reese's turned Super Bowl ads into Amazon sales after the game
Feb. 4, 2020
Starbucks ad inspired by transgender people testing out new names
Feb. 3, 2020
Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership
Feb. 3, 2020
Unilever increases spend on purpose-driven marketing
Jan. 31, 2020
Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway
Jan. 31, 2020
Audi's green Super Bowl ad launches broader brand rejuvenation
Jan. 30, 2020
Walmart's 1st Super Bowl ad touts pickup service with famous aliens
Jan. 30, 2020
Popeyes sells athleisure inspired by Beyoncé's Ivy Park line
Jan. 29, 2020
Sports sponsorship spend to increase the most in a decade, report says
Jan. 29, 2020
Loyalty drivers grow complex as consumers get more complicated, report says
Jan. 28, 2020
Planters halts #RIPeanut campaign after Kobe Bryant's death
Jan. 28, 2020
Doritos rebrands Post Malone as Post Limón for new product push
Jan. 27, 2020
Google reconsiders paid search redesign amid criticism
Jan. 27, 2020
Banana Republic celebrates artistic visionaries in campaign for Black History Month
Jan. 24, 2020
Aerie expands 'real' role model push with social contest, 8 new ambassadors
Jan. 24, 2020
Planters kills off Mr. Peanut, plans Super Bowl funeral ad
Jan. 23, 2020
Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign
Jan. 23, 2020
Ford focuses on black women with 'Built Phenomenally' campaign
Jan. 22, 2020
Smirnoff splashes into seltzer sector with 'The Bachelor' tie-up
Jan. 22, 2020
Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push
Jan. 21, 2020
Volvo ties car sweepstakes to a safety happening during the Super Bowl
Jan. 21, 2020
Cheetos kicks off 2020 master brand campaign with Super Bowl spot
Jan. 17, 2020
Saucony buys digital Super Bowl spot focused on sustainability
Jan. 17, 2020
Heineken enlists James Bond to push non-alcoholic beer
Jan. 16, 2020
Busch cuts beer price based on Midwest snowfall
Jan. 16, 2020
Under Armour taps celebrity athletes for global ad campaign
Jan. 15, 2020
M&M's rolls out red carpet for special Oscars packaging
Jan. 15, 2020
Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad
Jan. 14, 2020
Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich
Jan. 14, 2020
Consumers trust USPS, Amazon and Google more than any other brands
Jan. 13, 2020
Microsoft introduces new ad tools for retailers at NRF
Jan. 13, 2020
Planet Fitness' 2020 spot takes the 'bullfit' out of exercise
Jan. 10, 2020
P&G sponsors launch of Seneca Women's female-focused podcast network
Jan. 10, 2020
Heinz uncaps new HoneyRacha condiment as part of Super Bowl play
Jan. 9, 2020
What were the most empowering, funniest and coolest video ads of 2019?
Jan. 9, 2020
Mastercard adds brand melody to original pop song
Jan. 8, 2020
Ad-supported streaming could benefit as consumers balk at subscription costs, study says
Jan. 8, 2020
Oscar Mayer seeks 'Hotdogger' brand ambassadors for national Wienermobile tour
Jan. 7, 2020
Cadillac, Amazon showcase cloud-based car shopping concept at CES
Jan. 7, 2020
Walmart debuts self-serve ad platform, enhanced targeting tools
Jan. 6, 2020
Secret's Golden Globe spot extends female empowerment theme with original music
Jan. 6, 2020
Cadent acquires 4Info to beef up cross-screen targeting
Jan. 3, 2020
Atkins extends Rob Lowe deal with 'Any Questions?' series
Jan. 3, 2020
Booking.com campaign pushes New Year's resolution-themed travel
Jan. 2, 2020
Miller64 taps into Dry January trend to win over millennials
Jan. 2, 2020
Bud Light Seltzer arrives early in Seltzer, PA
Dec. 23, 2019
House privacy proposal would limit how Facebook, Google handle data
Dec. 23, 2019
Google tops Facebook in driving early holiday traffic to retail sites, study finds
Dec. 20, 2019
Budweiser resurrects classic 'Whassup' ad on Instagram Stories
Dec. 20, 2019
Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson
Dec. 19, 2019
Cheez-It kicks off Twitter contest for college football playoffs
Dec. 19, 2019
Burger King dishes free Impossible Whoppers to delayed holiday flyers
Dec. 18, 2019
Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign
Dec. 18, 2019
Super Bowl spots and celebs lead YouTube's top ads of 2019
Dec. 17, 2019
Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A
Dec. 17, 2019
Report: Amazon cuts Dataxu's access to Fire TV inventory
Dec. 16, 2019
New AVOD services in 2020 will bring more ad inventory, report says
Dec. 16, 2019
Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching
Dec. 13, 2019
Conductor buys content firm back from WeWork
Dec. 13, 2019
ARF: Different approaches to data cause tension on marketing teams, limiting quality
Dec. 12, 2019
Popeyes rides chicken sandwich buzz with ugly sweater
Dec. 12, 2019
SodaStream parodies ASMR videos with Jonathan Van Ness
Dec. 11, 2019
Vizio creates new business unit to sell ads directly to marketers
Dec. 11, 2019
Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf
Dec. 10, 2019
Smirnoff dreams up fake home goods partnership for gag gift
Dec. 10, 2019
Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot
Dec. 9, 2019
Torrid targets curvy consumers with confidence-centered video series
Dec. 9, 2019

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