​The $160B gift card market is a significant source of revenue for U.S. retailers and restaurants. However, as the gift card market shifts to a digital-first mindset, retailers and restaurant brands have the opportunity to convert their gift-card program strategies from a tender/payment-based approach to a customer engagement approach. 

This webinar will include findings from Incisiv’s new benchmark research study, commissioned by GiftNow, “Evolution of Gift Cards: From Transactions to Engagement,” and a panelist discussion covering:

  • Recent data on gifting trends over the past year and their impact on retailers
  • Retailers’ and restaurants’ current physical and digital gift card maturity 
  • Strategic recommendations retailers and restaurants can take to capitalize on digital gift card growth opportunities