In a competitive marketplace, the company that wins in customer acquisition is the one with the most unique and compelling promotional offers. However, when you don’t know which customers will activate those offers, it’s difficult to make your offer as rich and exciting as possible. Enter the concept of identity marketing, an effective strategy to protect enterprise offers and attract valuable, lifelong customers.

In this new webinar, Cheri Davies, Senior Director of Customer Acquisition at Comcast, and Sai Koppala, CMO at SheerID, share the successes they’ve seen with identity marketing and why you don’t have to compromise on your offers or your results to put together profitable customer acquisition campaigns. Attendees will walk away understanding:

  • The concept of identity marketing and how it works
  • How Comcast uses identity marketing to develop successful promotions for the Gen Z market through their case study
  • Ways you can deploy identity marketing successfully