The Case for Customer Lifetime Value-Centric Advertising
Sept. 25, 2019 • Webinar 2 pm ETRegister
Return on Ad Spend (ROAS) is a commonly used KPI in performance advertising. It’s an easy metric to calculate, provides visibility into growth and efficiency, and almost every major platform will report against it. Yet, it is mostly worthless and utterly misleading.
What’s needed is a metric that incorporates new customer acquisition, profit margins and ultimately, customer lifetime value (CLV).
Join us in a new webinar as e-commerce industry expert Dan Jenks and Andreas Reiffen, CEO and Founder of Crealytics, explore how retailers can embed CLV directly into performance advertising campaigns. During the webinar, participants will:
- Learn the value of predictive CLV
- Discover the opportunities that come with moving from a transaction-based measurement to a customer-centric one