The Role of Direct Mail in Your Digital Marketing Strategy
Aug. 26, 2021 • Webinar 2 pm ETRegister
Direct mail is an essential part of any marketing strategy. Without it, you’re skipping over valuable touchpoints and losing out on serious ROI. Integrating direct mail into their digital marketing strategy has allowed retailers like thredUP to increase the number of post-purchase touchpoints and drive a 10–15% increase in performance.
No marketing channel should exist in a silo; direct mail is no exception. And while marketers have mastered wrapping these digital tactics together into one cohesive marketing strategy, far fewer have integrated direct mail with their digital strategy. In this webinar, we highlight the importance of incorporating direct mail, which can make marketing strategies more powerful and open up new avenues to drive, retarget and retain leads. During the webinar, we will discuss:
- How to integrate direct mail marketing with your digital channels
- Ways to leverage direct mail marketing to address the weaknesses in email, social, digital advertising and other digital channels
- Why digital marketing spend isn’t giving you the results it used to