Understanding the New Customer Acquisition Funnel
April 18, 2019 • Webinar 2 pm ETRegister
The popularity growth of third-party websites, voice assistants, maps and apps means that customer acquisition no longer starts with your website’s homepage. By the time a consumer lands on your page, they’re prepared to take action and expect your website to provide a rich, specific answer.
In our webinar "Why Your Website is 'Upside Down' - And How to Optimize It," we’ll identify and explain the new customer acquisition funnel. We’ll discuss:
- The role of landing pages in the new funnel
- Why AI-ready pages customized for your brand are so important
- Tips on optimizing your landing page to serve as a bottom of the funnel tactic