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The week ahead in mobile marketing: Data, personalization and a missed opportunity

Watch for marketers to quickly ramp up use of data in the week ahead for more personalized mobile engagements. The presidential candidates will continue to show their prowess on social media while big brands are likely to miss the opportunity for direct engagements with Super Bowl viewers. For the full forecast, watch this video.

The week ahead
Chantal Tode is senior editor on Mobile Marketer, New York