- UK-based fashion retailer Ted Baker is asking followers to re-gram its Instagram photos and find the filter that will reveal hidden messages.
- The innovative campaign uses specially-processed photographs that appear one way initially and then reveal hidden images and words when certain Instagram filters are applied.
- Followers are then encouraged to re-post the photos with the hashtag #Pinch_Me for a chance to win prizes.
As previously reported, brands now post more often to Instagram than to Facebook for a variety of reasons. With user numbers growing and more brands turning to the platform, the need to differentiate itself has increased. This creative campaign created by Ted Baker and agency Poke London, is an example of how to utilize the platform's features in a way that engages followers.