Marketo Names The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client, Advent, Named Finalist in Dream Team Category

Posted Apr 11, 2018

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), has been named a finalist for the Revvie Digital Services Partner of the Year Award.  This award recognizes partners who are delivering exceptional value to Marketo customers through marketing transformation, implementation or creative services.  Winners will be announced at Marketo Nation Summit in San Francisco, April 29 – May 2, 2018.   


The theme for the 2018 Marketo Nation Summit is The Fearless Marketer.  This annual event inspires thought leadership by bringing together the best and brightest in digital transformation of marketing, advertising, IT services and beyond.  See TPG in booth # 833.


With more than 750 Marketo engagements, TPG’s goal is to be the undisputed market leader in helping Marketo customers achieve their marketing goals.  Product innovation and a fierce commitment to customer success have strengthened the TPG/Marketo partnership over the last 10 years.  During this time Marketo selected TPG as Partner of the Year three times.  2018 marks the seventh year Marketo has named TPG a finalist in the Partner of the Year category. 


“Marketo is the platform of choice for most of our clients on the road to Revenue Marketing™”, says Bruce Culbert, Chief Strategy Officer, TPG.  “Our long-term relationship continues to strengthen as we strive to help our mutual clients exercise their revenue generating muscles.”


Joint client, Advent, has also been named a Revvie Award Finalist in the Dream Team category. This category recognizes sales and marketing partnerships crucial to building pipeline, closing business and creating lasting customer relationships in the digital era.  TPG worked with this multi-billion dollar software company to revamp its lead management system, which involved a major change management initiative and creation of a Dream Team between marketing and sales for 100% alignment.   As result of improved communication and alignment, lead scoring models and thresholds were refined, driving MQL accuracy/acceptance up to 80% from 5% within 90 days.  

TPG provides services for Marketo’s Engagement Platform. From “Strategy to Execution” the firm works with Marketo clients to enable, deploy, adopt, integrate, optimize, train and support their teams to help them better achieve their revenue goals and deploy their customer engagement strategies. All services and offerings are results-based and focused on helping mutual clients achieve their business results while maximizing the return on their Marketo investment.  TPG has built and delivered to hundreds of Marketo clients an extensive set of industry leading Marketo specific offerings.


About the Revvie Awards

The Revvies include 14 categories.  Each award recognizes and celebrates companies who are leveraging Marketo to drive the future of marketing and customer experience. These marketers constantly strive to find the best ways to attract and engage customers, ultimately propelling their companies to new growth and success.


About Marketo
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit


About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, The Pedowitz Group (TPG) helps you operationalize business accountability, digital transformation and the customer experience through marketing operations. We believe that Marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit, or call us at 855-REV-MKTG or visit Revenue Marketer Blog.

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