MIAMI, June 14, 2018 - SocialPubli.com (www.socialpubli.com), a global self-serve micro-influencer marketing platform, today announced the opening of its first office in Paris, France and its partnership with ROHO BTL, a leading communications firm located in Lima, Peru, consolidating its presence in Europe and the Americas, where it already has offices in Spain, the United States and Mexico, respectively.
"We’re thrilled to now have a local presence in two of the fastest-growing hubs for influencer marketing as this builds upon our strategic plans for continued growth across the EMEA and Latin American regions. SocialPubli.com was born three years ago with the objective of democratizing the influencer marketing space by offering a collaborative solution to connect brands and micro-influencers across industries and social media platforms and entering these new markets allows us to offer an even greater reach for our clients," says Ismael El-Qudsi, CEO of SocialPubli.com.
Founded in Madrid, Spain in 2015, SocialPubli.com has consistently grown year-over-year positioning itself as one of the world leaders in micro-influencer marketing with more than 75,000 opt-in influencers in 30 countries around the world and an audience that reaches over one billion people.
The platform enables brands to leverage the power of micro-influencers to deliver unprecedented levels of engagement and drive meaningful and authentic conversations on social media. It delivers an end-to-end software solution to identify and connect with new influencers, communicate campaign asks, approve influencer content, distribute content across social media platforms and track the analytics in real time.
Influencers, on the other end, receive daily alerts of new campaign offerings and choose the tasks they wish to complete. Once their proposed content and messaging is brand-approved all they have to do is publish the post directly from the platform with the click of a button.
"One of the main advantages of using our platform is that brands can launch influencer marketing campaigns at a global scale in just a few hours. A marketer can launch a campaign simultaneously in 30 countries while having the flexibility to segment influencers utilizing 25 different criteria including location, gender, topics of interest, and age, among others. It is a highly personalized and tailored way of doing influencer marketing with a very straightforward and data-driven process in an industry that is still permeated by a lot of gray areas,” explains El-Qudsi.
To further boost its rapidly-growing international profile and meet the rising demand for influencer marketing services in the Iberian Peninsula, SocialPubli.com also announced its plans to open a commercial office in Oporto, Portugal, in the near future.
Adding to their existing integration with Instagram, Facebook, YouTube, Twitter, and LinkedIn, the platform recently launched their new offering for automated Instagram Stories influencer marketing campaigns. The new content-creation capability allows marketers to leverage the highly popular medium which now boasts 300 million daily active users.
“Expanding our core offering with Instagram Stories was the most natural next step for us given how valuable it has become as an influencer marketing tool. Not only are Instagram Stories a favorite of influencers, but they take authentic storytelling to the next level and open the door for content that is realistic and incredibly engaging. And now, within our platform, brands are able to measure the performance of a micro-influencer’s stories and look at how it is impacting their overall marketing metrics,” says El-Qudsi.
· Influencer Discovery: users can identify the right influencers in their target market with our database of 75,000 opt-in and vetted micro-influencers
· Campaign Management: users can manage all aspects of their campaigns from beginning to end, including, influencer selection, campaign parameters, review and approval of content
· Real-Time Analytics: users get access to detailed statistics about their campaigns, including, reach and engagement rate as well as an overall ROI analysis
· The platform is available in English, Spanish, French, German and Portuguese.
SocialPubli.com is an automated platform that connects marketers with micro-influencers across Facebook, Instagram, Twitter, YouTube, LinkedIn and blogs.
Based on trust, return on investment, engagement, and reach, in just three years the platform has surpassed 75,000 registered users across 30 different countries with an audience of more than one billion people.
SocialPubli.com was recognized by the eAwards Madrid 2017 as the best influencer marketing platform and by the Miami Chamber of Commerce with the “International Best New Business 2016” award.
Brands such as BMW, Ron Brugal, FOMLA, Heineken, Avon, Claro and Yahoo have trusted SocialPubli.com for their online marketing campaigns.
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