SMS marketing has emerged as the heir to traditional email marketing. 

While email marketing still has social media in terms of control and building deeper engagement, it lacks the personal touch of a digital one-on-one with your customers and prospects. 

SMS has an overall open rate of 98%..Compare that to 10%-15% open rates for email!!

When it comes to improving the customer experience, SMS is the new email. Customers are more comfortable with texting and prefer SMS for its convenience and real-time communication. More importantly, contacting your customers via SMS is less expensive. 

Furthermore, SMS messages are read instantly, whereas an email can sit for days without being opened or even seen. SMS is delivered directly to the palm of your customer's hand. 

Four ways to retain customers using SMS: 

1. Generate Sales

2. Nurture Customers Through Conversation

3. Providing Tips and Advice 

4. Using SMS for Customer Service and Support 

Successful SMS lead generation can make the difference between a business that excels, and a business that struggles as consumers shift to mobile.

Generating Sales 

To achieve lead-generation success via SMS, take the following steps: 

-Make sure SMS information is easily accessible across all channels 

-Have a string call-to-action 

Use SMS to qualify leads 

-Set up a fast process to follow up with SMS leads

-Business SMS is particularly effective at generating sales when you use it in conjunction with special occasions, or for other promotions. Random coupons and discounts to your opt-ins via SMS may also encourage leads.

We've been in the mobile marketing industry for almost 10 years and serve over 30,000 customers worldwide. We are fully GDPR compliant and our bulk SMS service keeps things simple for all customers with practical advice and an online website designed to be clear and easy to use. 

Should you currently use another Bulk SMS marketing service provider and are not satisfied with how they will keep you GDPR compliant why not give us a call or register for a no-obligation free trial. Visit Sendmode

Saoirse