Boosting its Shopper practice, Momentum Welcomes Back Joe Lampertius as EVP, Strategic Partnerships and Growth For Its Expanding Shopper Practice
(New York City, New York) – August 21, 2018 – Leading global experiential advertising agency Momentum Worldwide today announced its continued dedication towards building out its Shopper practice by hiring Joe Lampertius back to Momentum to serve a dual role as EVP, Strategic Partnerships and Growth at Momentum and it’s Shopper-Based Design shop, ChaseDesign. Based out of ChaseDesign’s Skaneateles office, Lampertius, former Global CEO, Shopper Marketing at Grey Global Group, will report directly to Donnalyn Smith, Momentum’s President, North America.
In his new role, Lampertius will focus on driving growth and revenue across the company’s Shopper practice and expanding its client roster. He will be responsible for helping the practice adopt and leverage advanced technology tools and data-driven tactics to drive results for new and existing customers. Under Lampertius’ leadership, Momentum’s Shopper practice will continue to segment shoppers and break down important customer data on a 1-to-1 level for clients, highlighting the company’s diverse services and advanced technology capabilities.
“I’m thrilled to come home both to Momentum and ChaseDesign. The combination of agency assets delivers true end-to-end shopper capability and is a big driver of competition within the industry. We have the confidence and the unique skillset to solve our clients’ business issues and drive substantial full margin growth for their brands,” said Lampertius.
With over two decades of industry experience, Lampertius is considered an industry expert by his peers. He currently belongs to associations such as the Path to Purchase Institute, Google Thinktank and as an Amazon Certified co-presenter. In his previous roles, Lampertius served as the Global CEO, Shopper Marketing at Grey Global Group, SVP, Shopper Marketing at Momentum, when we acquired ChaseDesign, SVP Channel Team and Business Development at MARS Advertising.
“While we’ve made great strides in our Shopper practice in the last few years and anticipate more growth in this fundamental discipline area, we’re excited to welcome Joe back into the Momentum/Chase family. With his personal knowledge of the company and extensive experience and leadership capabilities in the industry, I am confident Joe will lift Shopper to new heights,” said Donnalyn Smith, President, North America at Momentum.
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is the world’s first global experiential advertising agency. Built on the simple truth that it’s not what brands say, it’s what they do that matters. Momentum delivers total brand experiences by blending creativity, technology, strategy, insights and flawless execution. The agency has concurrently been named Best Sports Marketing Agency, Best Experiential Agency, Best Place to Work, Agency of the Year and Most Honored Marketing Agency by multiple outlets and award shows around the world. In 2017, Momentum was awarded Agency of the Year on every continent. Momentum is part of the Interpublic Group of Companies (NYSE:IPG). momentumww.com and @momentumww
Contact: Momentum Worldwide
Anna Dalziel