Los Angeles, CA, May 16, 2019 – Tool of North America, a creative production partner to award-winning brands and agencies, announced today that it has signed Na Frenette to its Content Roster. Frenette brings global expertise creating compelling content to Tool’s esteemed roster and will help the company continue to concept, create and execute award-winning advertising for the world’s bravest brands and agencies.
Hailing from Seoul, South Korea, Frenette began her career as a documentarian reporting on social issues in Korea. In years since, she has brought her cinematic style to experiential art exhibits like Detroit’s Flower House and some of the biggest names in automotive, including Ford, Chevrolet, and GM. In her work, Frenette integrates her experience in the Korean, Canadian and American production industries to construct emotive, human-centric campaigns. Her approach focuses on structure and mood to build relatable characters that showcase the emotional heart of a story.
“Tool is known for bringing some of the industry’s most celebrated stories to life, and I’m excited to help the team continue its legacy,” said Frenette, “Everyone at Tool has welcomed my style and voice and I’m stoked to jump in and collaborate with the team.”
“We’re psyched to welcome Na to our roster,” said Nancy Hacohen, Managing Director at Tool. “Her global perspective, compelling use of character development and striking visual style will be an asset to clients as they aim to capture consumer attention in an increasingly crowded media environment. Tool has always thrived on amplifying diverse voices and connecting top directorial talent with brands and agencies, and we know that Na will help our team continue to uphold these high standards.”
About Tool of North America
Tool of North America is a creative production partner that concepts, creates and executes award-winning advertising and marketing for the world’s bravest brands and advertising agencies. Tool is powered by its best-in-class roster of directors and its nimble approach to storytelling, operating on a truly integrated model of deep specialties - from Content to Experiential, VR, and AI. Tool collaborates directly with top brands like Airbnb, Amazon, Netflix, Uber, and Facebook and agencies such as Droga5, 72andSunny, and Forsman & Bodenfors. It’s roster includes legendary motion artist GMUNK (Tron), Floyd Russ (Love Has No Labels, SK-II "Marriage Market"), Danielle Levitt (Love Has No Labels, Planned Parenthood's “I Defy”), Tool's acclaimed founder and director Erich Joiner, and many others. Since its launch, Tool has created work that has won over 500 prestigious awards, including Emmys, Cannes Lions, The One Show, SXSW, and AICP. Tool was also named to Creativity's Production Company A-List honors from 2010-2017, and in 2016, the company was awarded Cannes Lions' highest production honor, the Palme d'Or. www.toolofna.com // @toolofna